Back in November 2008 I posted about Nike+ as a positive example of a brand to utilize social media very effectively to create a community, add value with content and tools, extend it’s brand positively and sell some product. I wanted to share with you this video on YouTube that promotes Nike+ and also a new post [...]
The American Red Cross is over one hundred years old but it must continue to reinvent itself on ways to connect to with people to serve it’s cause. The Red Cross was an early adopter of the Internet first as one of the first nonprofits to establish a Web site and then to accept online [...]
Consumers today are no longer simply influenced by the slick 30-second television ad. The 30-second spot can be one element of a marketing plan but it must be inserted in amongst several other tactics. Consumers are influenced by so many other things today and brands must understand this. This does not [...]
A very simple video based explanation in “plain English” of how social media can transform relationships between people and brands while it enables the phenomena of the long tail.
The World Economic Forum (WEF) is using several social media tools to promote and coordinate discussion for its annual meeting in Davos-Klosters in January 2009.
WEF has launched tools on Twitter, Facebook, MySpace, a wiki, as well as a photo group on Flickr. The tools invite web users to discuss key issues on the [...]
Charlene Li and Josh Bernoff have been tracking on the development and impact of social technologies for years. In Groundswell, Li and Bernoff address the struggle that corporate executives face trying to understand how people are using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own [...]
Everyday is Christmas in the world of iPhone applications. More presents are under the tree or available for download each day. A new class of applications that have emerged leverage “voice activated” functions. Google has joined in on the holiday fun with a voice activated search application.
Politics and elections have always been fodder for water cooler, barber shop and dinner table conversation. In my home growing up politics were more interesting to talk about than the Red Sox. Well that was before the Red Sox started winning World Series Championships. Politics did monopolize our dialogue and it still [...]
SwapTree (www.swaptree.com) is a web site dedicated to the online “trading” of books, cd’s, dvd’s and video games.
