We live in an era of rapid technological advancement for computing power, storage capacity, application development, proliferation of wireless networking, digitizing and indexing of what appears to be all information, and so much more. All of these developments are bringing the cost of computing down. These developments are enabling the advancement of complex research never [...]
Earlier this week I posted about Skittles new social site. The new Skittles.com isn’t so much a website as an app pointing visitors elsewhere online where Skittles material — official or not — is hosted. Skittles is tapping into the social media ecosystem about all things Skittles really leveraging Twitter. In doing this Skittles was [...]
Skittles.Com has been relaunched and it is not your traditional site…check it out.
As of the blog post what you seen is a very intuitive navigagtion pop up to the left procalaiming “Taste The Rainbow.” The background for the Skittles.com is Twitter’s search engine. Floating above this material is a Skittles navigation bar: product links drive [...]
I recently was introduced to the Daily Grommet which is a site dedicated to review one product per day and featured through entertaining and informative video on their site. If you like the product then you can buy it right on the Daily Grommet site.
You say here is just another product review site. To this [...]
In the latest example of social media can capture sentiment and spread it around the globe quickly – yesterday several “Tea Parties” were organized across the U.S. to protest the massive size of the Obama stimulus package – and social media was an enabling force behind the wave of this activity.
The tea parties were catalyzed [...]
The Doritos Super Bowl Ad has been awarded first place in the YouTube Ad Blitz.
YouTube viewers voted on their favorite Super Bowl ads garnering more than 21 million views and almost 3m votes.
Congrats Doritos for integrating social media in the creation of a cool ad.
It was not too long ago that the strategy was to build as much excitement about the Super Bowl 30-second ad before the game so the audience would be glued to the set waiting for the ad.
For some advertisers that have moved beyond the “branding” only strategy for Super Bowl ads, this is now not [...]
In anticipation of its Sunday Super Bowl ad, E*Trade has created a Twitter account for its talking, stock-buying baby who stole the show at last year’s big game.
So far etradebaby doesn’t have much to say for himself. As of this writing there are five tweets: “Baby powder … like taking your bottom on a tropical [...]
Students from Worcester Academy, in Worcester, Massachusetts, have descended on Washington, DC with the mission to cover the Presidential Inauguration. Students in all schools are joining Facebook. Many schools are going beyond this to integrate the practice of using social media tools to publish and share information. At Worcester Academy, teachers David Bill and Pete [...]
Back in November 2008 I posted about Nike+ as a positive example of a brand to utilize social media very effectively to create a community, add value with content and tools, extend it’s brand positively and sell some product. I wanted to share with you this video on YouTube that promotes Nike+ and also a new post [...]
