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	<title>Jeff Bennett&#039;s Blog &#187; Tom Fishburne</title>
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	<link>http://www.jeffbennett.com</link>
	<description>Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life</description>
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		<title>Personalization Needs To Use Fresh Intent &amp; Possession Data</title>
		<link>http://www.jeffbennett.com/2011/12/personalization-needs-to-use-fresh-intent-possession-data/</link>
		<comments>http://www.jeffbennett.com/2011/12/personalization-needs-to-use-fresh-intent-possession-data/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 21:41:25 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4591</guid>
		<description><![CDATA[
]]></description>
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		<title>It&#8217;s About The Data&#8230;Not Your Gut</title>
		<link>http://www.jeffbennett.com/2011/10/its-about-the-data-not-your-gut/</link>
		<comments>http://www.jeffbennett.com/2011/10/its-about-the-data-not-your-gut/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 12:01:51 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[brand analytics]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[gut feel]]></category>
		<category><![CDATA[intuition]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4556</guid>
		<description><![CDATA[Product marketing and development has evolved so rapidly in the last two decades.  It is amazing to me first how many tools are available to track just about everything&#8230;from web traffic, social media, keyword clouds, vast demographic, user engagement tracking and more.  Secondly that many of these services are available for free.
The difference between the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Is Your Mobile App Cool And Fun?</title>
		<link>http://www.jeffbennett.com/2010/12/is-your-mobile-app-cool-and-fun/</link>
		<comments>http://www.jeffbennett.com/2010/12/is-your-mobile-app-cool-and-fun/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 15:28:39 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Droid App]]></category>
		<category><![CDATA[iPad App]]></category>
		<category><![CDATA[iPhone App]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4093</guid>
		<description><![CDATA[It is so interesting to look at the wide range of quality that exists with mobile apps.
It resembles the early days of web pages when most people thought about their page as another brochure or piece of collateral.  Some took advantage of the new form factor, browsing, graphics and publish on demand capabilities.  This was [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The New Biz&#8230;Its All About Friends, Fans &amp; Followers</title>
		<link>http://www.jeffbennett.com/2010/10/the-new-biz-its-all-about-friends-fans-followers/</link>
		<comments>http://www.jeffbennett.com/2010/10/the-new-biz-its-all-about-friends-fans-followers/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 22:08:32 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3996</guid>
		<description><![CDATA[The ink is not even dry on this cartoon by Tom Fishburne and it is already a classic.
It used to be about the &#8220;eyeballs.&#8221;
Then it was all about &#8220;free,&#8221; everything had to be free.
Now as Tom illustrates, it is all about &#8220;friends, fans &#38; followers.&#8221;
Common wisdom would tell us that if you have alot of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Art And BS Of Business Planning</title>
		<link>http://www.jeffbennett.com/2010/09/the-art-and-bs-of-business-planning/</link>
		<comments>http://www.jeffbennett.com/2010/09/the-art-and-bs-of-business-planning/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 12:42:29 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3881</guid>
		<description><![CDATA[Every business venture needs a plan.  A key to this planning is the process.  Business planning must include the team.. be tansparent.. blend bottoms up and top down inputs.  The best plans are neither sandbagged or full of hot air. They find the right equilibrium in between.
An effective plan then should provide extra incentives to [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Make The Logo Bigger</title>
		<link>http://www.jeffbennett.com/2010/08/make-the-logo-bigger/</link>
		<comments>http://www.jeffbennett.com/2010/08/make-the-logo-bigger/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 11:23:51 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[SwapTree]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3737</guid>
		<description><![CDATA[Tom Fishburne chronicles all things about marketing through the lense of his illustrations.   I find his work very interesting.  The stories behind the illustrations are real.  It is like a segment of the television show &#8220;The Office&#8221; but just about marketing.   Tom has been on my blog roll since I started this blog.
Probably the most [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Little Piggy Fable &amp; Innovation</title>
		<link>http://www.jeffbennett.com/2010/03/little-piggy-fable-innovation/</link>
		<comments>http://www.jeffbennett.com/2010/03/little-piggy-fable-innovation/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 12:41:04 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[SwapTree]]></category>
		<category><![CDATA[SwapTree.com]]></category>
		<category><![CDATA[This Little Piggy]]></category>
		<category><![CDATA[Tom Fishburne]]></category>
		<category><![CDATA[TomFishburne.Com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3018</guid>
		<description><![CDATA[They say we learned all we need to know by the time we end Kindergarden.  There is some truth to this.  In the early years of life we are little sponges that soak up and process a lot.
&#8220;This little piggy&#8230;&#8221; is an age old fable that was a staple in my family growing up.  It [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2010/03/little-piggy-fable-innovation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Feature Creep Can Kill Best Projects</title>
		<link>http://www.jeffbennett.com/2009/11/feature-creep-can-kill-best-projects/</link>
		<comments>http://www.jeffbennett.com/2009/11/feature-creep-can-kill-best-projects/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 01:24:20 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Feature Creep]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[jeffrey bennett]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2526</guid>
		<description><![CDATA[Tom Fishburne has a great comic for the season&#8230;

]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/11/feature-creep-can-kill-best-projects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Can Be Viral&#8230;Needs To Be Authentic Though</title>
		<link>http://www.jeffbennett.com/2009/10/video-is-viral-needs-to-be-authentic/</link>
		<comments>http://www.jeffbennett.com/2009/10/video-is-viral-needs-to-be-authentic/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:43:32 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Tom Fishburne]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2462</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Makeover</title>
		<link>http://www.jeffbennett.com/2009/09/social-media-makeover/</link>
		<comments>http://www.jeffbennett.com/2009/09/social-media-makeover/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 00:20:30 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2253</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
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