Jeff Bennett's Blog

Product marketing and development has evolved so rapidly in the last two decades.  It is amazing to me first how many tools are available to track just about everything…from web traffic, social media, keyword clouds, vast demographic, user engagement tracking and more.  Secondly that many of these services are available for free.
The difference between the [...]

It is so interesting to look at the wide range of quality that exists with mobile apps.
It resembles the early days of web pages when most people thought about their page as another brochure or piece of collateral.  Some took advantage of the new form factor, browsing, graphics and publish on demand capabilities.  This was [...]

The ink is not even dry on this cartoon by Tom Fishburne and it is already a classic.
It used to be about the “eyeballs.”
Then it was all about “free,” everything had to be free.
Now as Tom illustrates, it is all about “friends, fans & followers.”
Common wisdom would tell us that if you have alot of [...]

Every business venture needs a plan.  A key to this planning is the process.  Business planning must include the team.. be tansparent.. blend bottoms up and top down inputs.  The best plans are neither sandbagged or full of hot air. They find the right equilibrium in between.
An effective plan then should provide extra incentives to [...]

Tom Fishburne chronicles all things about marketing through the lense of his illustrations.   I find his work very interesting.  The stories behind the illustrations are real.  It is like a segment of the television show “The Office” but just about marketing.   Tom has been on my blog roll since I started this blog.
Probably the most [...]

They say we learned all we need to know by the time we end Kindergarden.  There is some truth to this.  In the early years of life we are little sponges that soak up and process a lot.
“This little piggy…” is an age old fable that was a staple in my family growing up.  It [...]

Tom Fishburne has a great comic for the season…