Friday, August 13th, 2010

Make The Logo Bigger

Tom Fishburne chronicles all things about marketing through the lense of his illustrations.   I find his work very interesting.  The stories behind the illustrations are real.  It is like a segment of the television show “The Office” but just about marketing.   Tom has been on my blog roll since I started this blog.
Probably the most [...]

Wednesday, March 31st, 2010

Little Piggy Fable & Innovation

They say we learned all we need to know by the time we end Kindergarden.  There is some truth to this.  In the early years of life we are little sponges that soak up and process a lot.
“This little piggy…” is an age old fable that was a staple in my family growing up.  It [...]

Friday, November 6th, 2009

Feature Creep Can Kill Best Projects

Tom Fishburne has a great comic for the season…

Thursday, October 29th, 2009

Video Can Be Viral…Needs To Be Authentic Though

Tuesday, September 15th, 2009

Social Media Makeover

Wednesday, August 5th, 2009

These Folks Need BzzAgent

Monday, June 8th, 2009

iPhone Commands Share of Wallet

Tuesday, March 31st, 2009

Jeff Bennett Blog Top March 2009 Posts

Top Posts for March 2009 on Jeff Bennett.Org:
1. “Connect: Marketing In Social Web Era” Is Published
2.  JeffBennett.Org In Boston Globe On iPhone and Kindle Combination
3.  Nantucket Conference Agenda Set
4.  Apple iPhone More Than Game Now
5. Curt Shilling Social Media Man Retires
6.  JeffBennett.Org Adds “Marketing To Social Web, Second Edition” to Recommended Reading
7.  Evolution of [...]

Monday, March 23rd, 2009

Evolution of Innovation

Tom Fishburne has characterized the evolution of innovation, illustrating the way it has been and a model for today.
In these challenging times we need to still look to out resource, out run…and look to survival to out last our competitors.

Sunday, January 11th, 2009

Brands Need To Engage…Not Just Push Messages

Consumers today are no longer simply influenced by the slick 30-second television ad. The 30-second spot can be one element of a marketing plan but it must be inserted in amongst several other tactics. Consumers are influenced by so many other things today and brands must understand this. This does not [...]