Jeff Bennett's Blog

ReadWrite Start was covering the TechStars Investor Day in Silicon Valley today.   TechStars showcased thirteen companies that completed the incubator/boot camp in Boston and Boulder.  My favorite TechStars venture was Oneforty.  ReadWrite lauded OneForty in their blog today:
“This service is best described as “Twitter’s app store”. ReadWriteWeb covered the company’s funding announcement just 15 days [...]

There is a fundamental shift occurring in the way we pursue marketing.   Gone are the days that a cool 30-second television spot or nifty jingle on the radio would monopolize a companies marketing program.  These remain brand building channels but it is not possible to drive efficient action from these channels or campaigns…a visit to [...]