Wednesday, August 25th, 2010

Swaptree Becomes Swap.com

Last month I posted that Swaptree had acquired Swap.com.   This is a big deal for a young company operating in a developing category.  Our goal is to lead this category.  What better name and domain for the company other than the category name itself.  Today we made the switch of the domain and we updated [...]

Friday, August 20th, 2010

Swapping Featured In Entrepreneur

Swapping featured in Entrepreneur’s Daily Dose today.   As I always say, swapping is a very natural behavior.  People have been swapping things for thousands of years.  The evolution of the social web and matching technology enables the expansion of swapping on the Internet.  Great to see Swaptree front and center in this post on Entrepreneur.  [...]

Friday, August 13th, 2010

Make The Logo Bigger

Tom Fishburne chronicles all things about marketing through the lense of his illustrations.   I find his work very interesting.  The stories behind the illustrations are real.  It is like a segment of the television show “The Office” but just about marketing.   Tom has been on my blog roll since I started this blog.
Probably the most [...]

Tuesday, August 10th, 2010

The Great Reset

Growing up I often heard lessons learned from The Great Depression.  It had a very big impact on the psyche and lives of all that lived through that troubled time.
We are now living through what has been called The Great Recession.  We are still in it.  We are all relieved for some stability that has [...]

Monday, August 2nd, 2010

“I Like” Is Powerful Recommendation

We all have things that we “like.” Might be a restaurant, could be a favorite pair of shoes or a certain flavor of ice cream at your local creamery; the list could go on and on. I have always been interested in understanding what people “like” – we can learn a lot about each other that [...]

Thursday, July 22nd, 2010

Swaptree Acquires Swap.com

Yesterday we announced to the members of Swaptree that we have acquired Swap.com.  This is an important development for a lot of reasons.
First, the essence of what our members do when they are on our site is very simple, they “swap.” We are committed to continuing to grow our platform for books, music, movies and [...]

Wednesday, July 21st, 2010

Swapping Is Feature Story On CBS Early Show

The story of Steven Ortiz, who used the timeless concept of “swapping” to get a Porsche, was the feature story on CBS Early Show this morning.  Rebecca Jarvis reported on the very cool story.
Swapping has always been a great way to swap things you have for things you want. Swaptree was featured as one of the [...]

Friday, July 16th, 2010

Marty Cagan’s “Trend of Global Proportions”

Marty Cagan is a master of product management.  Marty put his skills to work running product at Netscape and eBay.  We are all fortunate that Marty is now spreading the word about product management with his book Inspired, and his advisory and consulting practice.  This labor of love has spread the gospel on how to [...]

Monday, July 12th, 2010

Rachel Botsman Talks Collaborative Consumption @ TED

Rachel Botsman is the co-author of the upcoming book What’s Mine Is Yours: The Rise of Collaborative Consumption (Harper Business, October 2010).  Rachel has authored this book after years of research.  Rachel was featured recenthly at TED where she spoke on the power of collaboration and sharing through current and emerging technologies, and on how [...]

Friday, July 9th, 2010

Boston #1 Innovation City In America

Boston is a unique city.  It has a long history by America’s standards.  This history has played a big role in the establishment of so many educational institutions from the earliest grades through college.  People flock from across the world to be educated here.  This educational platform has spawned enormous research, product development, advancements in [...]