Jeff Bennett's Blog

Swap.com played a feature role in today’s story on CNN Money that is dedicated to the over $12 Billion barter market in North America.  Swap.com has combined the category moniker Swap.com domain to be the brand umbrella on the largest online and offline swap market.  Like Amazon, we started with books, games and movies…great swapping [...]

Product marketing and development has evolved so rapidly in the last two decades.  It is amazing to me first how many tools are available to track just about everything…from web traffic, social media, keyword clouds, vast demographic, user engagement tracking and more.  Secondly that many of these services are available for free.
The difference between the [...]

FutureM was conceived as a way to bring together many thought leaders and practitioners from the “new world of marketing.”  There is a great deal of “new” marketing going on right here in Boston.  This is not your 30-second tv spot crowd…rather those driving innovation in social media, inbound, mobile, ad networks and more.  There [...]

NPR’s Steve Pomerantz has created an acclaimed radio show “On The Money.”  I joined the show in early August for an edition dedicated to the economy.  I was joined by some economic heavyweights.  Sam Stovall, Chief Investment Strategist of S&P and Bill Isaac, former Chairman of FDIC, talked on the state of the economy.  I [...]

Have you ever met someone in your life that you instantly connected with?
Someone who has the unbounding energy and enthusiasm of a teenager… not afraid to think big and do big things… yet wise?
Someone who made you better because his intellectual curiosity and energy drove you?
I have been fortunate in my life to meet a [...]

Dictionary.com defines “Humility” as:  “ The quality or condition of being humble; modest opinion or estimate of one’s own importance, rank, etc.”
Humility is a very important aspect of leadership especially when you are leading an organization that is in the business of innovation.  There is no predetermined road map in this situation.  You assemble [...]

Cool graphic featured in Fast Company that highlights the market leaders for helping consumers make the most of things they have to get the hings they want..collaborative consumption!
Swap.com featured for all of your used media…and soon for all of the other goods and services!
Very cool graphic.  Thanks FastCompany.

I went to the Root Cause Social Innovation Forum’s Showcase this past week at Microsoft’s NERD Center in Cambridge, MA. Microsoft was a great host to the hundreds of people who gathered. Hosting this event in the neighborhood of MIT, where so much innovation has been brought to light, was fitting. [...]

Thanks to Huffington Post for covering Swap.com’s Swap4Schools initiative with this feature post.
Swapping is such a natural behavior…we all do it.
We are so glad to have the opportunity to extend swapping to create a program that can benefit our schools.
The budget crisis that is upon us is not new to schools.  Teachers have been [...]