The Doritos Super Bowl Ad has been awarded first place in the YouTube Ad Blitz.
YouTube viewers voted on their favorite Super Bowl ads garnering more than 21 million views and almost 3m votes.
Congrats Doritos for integrating social media in the creation of a cool ad.
Social Media Week (SMW) kicks off for the first time in New York City tomorrow (February 9). This event is being organized by Toby Daniels. There is a full schedule all week
SMW aims to create an open and inclusive environment offering a series of free events, including workshops and panel discussions, and a platform for [...]
Brands can utilize social media in many ways. This can be accomplished by a brand joining in on existing networks like Facebook, Twitter, joining targeted communities like Photo.net, DavesGarden.com, or creating their own site/community like Nike+. If done properly this type of integration with social media can effect the entire cycle of business management starting with generating [...]
It was not too long ago that the strategy was to build as much excitement about the Super Bowl 30-second ad before the game so the audience would be glued to the set waiting for the ad.
For some advertisers that have moved beyond the “branding” only strategy for Super Bowl ads, this is now not [...]
Startup Twit4Hire are offering a novel outsourcing service; publishing Twitter updates on behalf of those too busy to “twitter” on twitter.com for themselves.
The UK-based company offers various packages, providing different levels of microblogging activity; all designed to stimulate interest and demand in their clients’ brands, products, or services. The idea is that companies that are too [...]
SuperBowl-Ads.com has aggregated information from the advertisers about their spots, news stories and archived video of Super Bowl ads dating back to 1998. It also has some all-time favorites from previous years, including Apple’s iconic “1984″ ad.
SuperBowl-Ads.com has also launched a Twitter polling feed where people can rate the ads throughout the game. The Presidential [...]
In anticipation of its Sunday Super Bowl ad, E*Trade has created a Twitter account for its talking, stock-buying baby who stole the show at last year’s big game.
So far etradebaby doesn’t have much to say for himself. As of this writing there are five tweets: “Baby powder … like taking your bottom on a tropical [...]
The Super Bowl is one of “the” events for the year for all of us. Weekend festivities from office pools, to Sunday brunches to neighborhood parties are the rage for the diehard football fan and everyone else who gets swept up.
One of the interesting things that has developed in the last ten years is the [...]
Social Media can be a powerful force to bring likeminded people together, connect them with brands and to spread the word on important topics. Just look at the impact of social media on the coverage of the US Airways New York Crash and the US Presidential Inauguration in the last two weeks. Incredible.
Pete Blackshaw has been an [...]
Keurig coffee machines are great. I was first introduced to the Keurig single cup coffee system five years ago at an office. I was taken back how great it was to have a single cup brewed just for me. I got one for home. We got two for NameMedia when we opened up shop. Everyone [...]
