Earlier this week I posted about Skittles new social site. The new Skittles.com isn’t so much a website as an app pointing visitors elsewhere online where Skittles material — official or not — is hosted. Skittles is tapping into the social media ecosystem about all things Skittles really leveraging Twitter. In doing this Skittles was [...]
Skittles.Com has been relaunched and it is not your traditional site…check it out.
As of the blog post what you seen is a very intuitive navigagtion pop up to the left procalaiming “Taste The Rainbow.” The background for the Skittles.com is Twitter’s search engine. Floating above this material is a Skittles navigation bar: product links drive [...]
Here is a list of the top posts on JeffBennett.org for February 2009:
Super Charged Ads Combine Super Bowl Spots And Social Media
Apartments.Com + ApartmentHomeLiving.Com Is Socially Logical Combo
Starbucks Listens…But Let’s Fill The Cup To The Brim
Kindle 2 Is Coming…eBooks For Smart Phones Too
Social Media Week Kicks Off In NY
Doritos Super Social Media Ad Wins On [...]
Connect – Marketing In The Social Media Era is a book that is the collaboration of 100 leaders and practitioners of social media today that will be realeased on April 6. Advertising and social media expert Jeff Caswell has led the effort to create this project. Each of the 100 have authored an essay of 400 [...]
I recently was introduced to the Daily Grommet which is a site dedicated to review one product per day and featured through entertaining and informative video on their site. If you like the product then you can buy it right on the Daily Grommet site.
You say here is just another product review site. To this [...]
In the latest example of social media can capture sentiment and spread it around the globe quickly – yesterday several “Tea Parties” were organized across the U.S. to protest the massive size of the Obama stimulus package – and social media was an enabling force behind the wave of this activity.
The tea parties were catalyzed [...]
The inaugural Social Media Week in New York seems like it was a success last week. There were several panels and events. In addition there were several complementary social media events going on during the week in New York that included: SocComm (Social Communications Summit), Community Unconference East, O’Reilly’s Tools of Change for Publishing Conference, [...]
The big buzz last week was that Twitter would start charging businesses that use the service. Twitter has been after a business model – it should tread carefully on this though. Reason? I believe many companies have started to use Twitter but they are only scratching the surface. If Twitter starts to charge and does [...]
Sitting on the inaugural flight between Los Angeles and Boston on Richard Branson’s Virgin America.
The welcome and in flight service is superior to my jam-crammed American flight on the way out which left me rumpled. Sitting here in a superbly comfortable seat with cool entertainment products and “on demand” food/beverage service – wow. This WIFI [...]
Back in November I added “Marketing To The Social Web,” by Larry Weber, to the Recommended Reading List on JeffBennett.Org. I found this to be a very good book on the vast opportunities presented by social media.
Today, Larry has the Second Edition hot off the presses. There are some very important and timely additions to [...]
