Saturday, April 18th, 2009

Verrill Farm In Full Swing For Spring

It was just eight months ago on one of the innaugural posts on Jeff Bennett Blog that I informed you of a fire at our beloved Verrill Farm.  The Verrill’s endeavored to work through this disaster.  The community poured out in support as well.  Despite not having a kitchen or farm stand the “show went on.” [...]

Thursday, April 2nd, 2009

Social Media Is Not Just For Story Telling Campaigns

I was at a meeting the other evening sharing ideas and experiences about social media.  It was interesting to listen and learn.
I was taken back by one view that I listened to though.  It was the notion that this company wanted to use social media as a medium for “telling stories” about their company, brand [...]

Tuesday, March 31st, 2009

Jeff Bennett Blog Top March 2009 Posts

Top Posts for March 2009 on Jeff Bennett.Org:
1. “Connect: Marketing In Social Web Era” Is Published
2.  JeffBennett.Org In Boston Globe On iPhone and Kindle Combination
3.  Nantucket Conference Agenda Set
4.  Apple iPhone More Than Game Now
5. Curt Shilling Social Media Man Retires
6.  JeffBennett.Org Adds “Marketing To Social Web, Second Edition” to Recommended Reading
7.  Evolution of [...]

Monday, March 23rd, 2009

Curt Shilling Social Media Man Retires

Curt Shilling retired from Baseball today.  Shilling was one of the best big game pitchers that has played the game and helped the Arizona Diamondbacks and Boston Red Sox to World Series titles.  Shilling won 11 games and lost only 2 in 19 layoff games.  Shilling also won over 200 games in his twenty plus [...]

Monday, March 23rd, 2009

Evolution of Innovation

Tom Fishburne has characterized the evolution of innovation, illustrating the way it has been and a model for today.
In these challenging times we need to still look to out resource, out run…and look to survival to out last our competitors.

Thursday, March 19th, 2009

“Marketing To Social Web, Second Edition” Added To Book List On Jeff Bennett’s Blog

Last month I  announced Larry Weber had published a Second Edition to his popoular “Marketing To The Social Web.”  I have just completed the book and was delighted about his views on the importance of brands to tap into online communities.  Larry addresses that this can be accmoplished with existing communities, as well as, through [...]

Wednesday, March 18th, 2009

Time To Nominate New England Innovators For MITX

It sure feels like spring and that means it is time to get ready for the MITX Technology Awards.   All we have heard for the last nine months through the traditional media is how bad the economy is.  As an entrepreneur myself leading a very talented team that is doing great things…I am sick and [...]

Tuesday, March 17th, 2009

CafeMom Reports On Social Media Moms

CafeMom and RazorFish has released a new report on how Moms are iteracting and using social media at the South By Southwest (SXSW) festival in Austin, Texas this week.
The CafeMom survey interviewed 1,500 moms who used a number of digital technologies. Among the findings: more of these “digital moms” interact with social networks (65%) and [...]

Saturday, March 14th, 2009

Pepsi Uses Twitter For SXSW

Pepsi has launched a pretty cool site that it is calling Pepsi Zeitgeist,to track all of the action at the upcoming South by Soutwest Festival (SXSW). SXSW has grown from a tiny music festival to a massive gathering that showcases trends in culture and media.  SXSW will be the social media capital of the [...]

Monday, March 9th, 2009

Omniture Now Tracks Twitter Tweets

Omniture has announced a new feature for SiteCatalyst that allows online marketers to measure brand activity on the popular microblogging site Twitter.   This makes Omniture the first online analytic solution to provide actionable insight based on Twitter data.
It has been my perspective that publishers and eCommerce sites should look to the social media ecosystem, just [...]