Saturday, October 31st, 2009

RunMyErrand Raises $1 Million

RunMyErrand is a very interesting venture serving an unmet need, offering an online clearinghouse where busy people can recruit temporary helpers to complete tasks around town.
Founder Leah Busque has been hustling to prove the the business concept working out of the ZipCar offices in Cambridge.  Looks like the proof point might be coming along nicely [...]

Saturday, October 31st, 2009

Jeff Bennett Blog Top Posts-October 2009

1. Video Can Be Viral…Needs To Be Authentic Though
2. Happy Birthday Daily Grommet
3. Rue La La Going Oo La La On Acquisition
4. Social Apps Exploding – Farmville Having Bumper Virtual Season
5. Fitchburg-Leominster Reinact First Football Game From 1894
6. New Best Friend Growing Quickly
7. “Inbound Marketing” Added To Jeff Bennett Blog Reading List
8. Daily Grommet Launches [...]

Tuesday, September 15th, 2009

Social Media Makeover

Saturday, July 25th, 2009

Boston The New Hub Of Marketing

There is a fundamental shift occurring in the way we pursue marketing.   Gone are the days that a cool 30-second television spot or nifty jingle on the radio would monopolize a companies marketing program.  These remain brand building channels but it is not possible to drive efficient action from these channels or campaigns…a visit to [...]

Saturday, July 11th, 2009

These Folks Need HubSpot

Marketing in this social media era requires alot more than just joining Facebook or Twitter.  We actually have to listen and engage with our customers.  This Tom Fishburne comic is classic.  I think there are thousands of LugNut firms out there.  Get some help.  Call HubSpot to build an inbound marketing program!

Thursday, June 4th, 2009

Twitter On Cover Of Time Magazine

I believe Twitter is a technology service that is transformational.  I believe this for many reasons.  Twitter comes to the cover of Time this week with avery interesting article worth the read:  http://tinyurl.com/p2j27l

Sunday, May 10th, 2009

In-N-Out Burger Is In Own Class

The first time I went to an In-N-Out Burger shop was about ten years ago in California on a business trip.  It was like going back in time to a more simple era for many reasons.  The menu was so simple.  The place was packed.  The staff was friendly and engaged.  When I got my [...]

Wednesday, May 6th, 2009

Boston Is Sports Heaven

Boston sports fans have nothing to complain about.  In the last decade the Patriots, Red Sox and Celtics have given us six championships and many runs in the playoffs.  There is overwhelming sentiment with the Bruins as they are having their best season in many wiht a real team oriented approach to hockey.  This era [...]

Thursday, April 30th, 2009

Jeff Bennett Blog Top Posts For April 2009

Top posts on JeffBennett.Org for April 2009:
1.  NHL Scores With Twitter
2.  Patriots Day Big For Boston
3.  Verrill Farm In Full Swing For Spring
4.  Celtics Pride
5.  Ice Out For Winnipesaukee
6. Baseball Star Mark Fidrych Found Dead
7.  Apple Approaches 1 Billion Downloads
8. Time To End Non-Competes In Massachusetts
9. Pandora Internet Radio Is Cool
10. Social [...]

Wednesday, April 29th, 2009

NHL Scores With Twitter

The NHL kicked off their use of Twitter with a “Tweetup” celebration on the opening night of the NHL playoffs on April 15.  That night over 100 Twitter personas gathered at the NHL Store in New York to watch playoff games.  The NHL Tweet Up generated activity on Twitter for over 230,000 followers.
I contend that [...]