Wednesday, June 9th, 2010

Featured In Mass High Tech

Mass High Tech featured Swaptree in “The Mover” section of this business journal today.  The focus of the post is on my new leadership of the company and our all encompassing focus on the customer experience.  Customer experience must be at the core of any strategy for consumer Internet ventures.  Full story is here.

Tuesday, June 1st, 2010

Boston Next Hot Start Up Town

Great post today by Rob Go posing the question is Boston the next hot city for entrepreneurs?
This is not new territory to Boston.  We have led the minicomputer wars with Digital, Wang, Data General & Prime.  We had two big time entrants in the Web 1.0 world with Lycos and Monster.
We surely have some great [...]

Monday, May 24th, 2010

Joining Swaptree As CEO

It is not very often that you get a chance to participate in building a business category.
I have been a digital citizen since the mid-1990’s when I joined Lycos.  In my executive roles  at Lycos I had a front row seat to the emergence of the Internet Search category.  I also played a pioneering role [...]

Friday, April 30th, 2010

Launching 12×12 To Expand Entrepreneurship In Massachusetts

Entrepreneurs are an interesting group of people that can be described in many ways:  smart, creative, visionary, energetic, risk takers, inventors, persistent.   The process of entrepreneurship is very exciting and an awful lot of work all in one.
I come from a long line of entrepreneurs that worked on many creative ideas, concepts, products and [...]

Wednesday, September 30th, 2009

Jeff Bennett Blog Top Posts-September 2009

1.  ReadWrite Lauds Oneforty
2.  Happy 90th Birthday Johnny Pesky
3.  Over 2 Billion iPhone Apps Downloaded
4.  Photo.Net Tribute To Photography
5.  Oneforty Launches Twitter App Store
6.  NameMedia Niche Sites On The Move (Again)!
7.  Small Businesses…Start Blogging
8.  Verrill Farm Grand Opening
9.  Social Media Makeover
10. Hats Off To Derek Jeter
11. Tech Stars Boston Big Night
12. New Best Friend
13. It [...]

Sunday, September 27th, 2009

Photo.Net Tribute To Photography

Tuesday, September 22nd, 2009

NameMedia Niche Sites On The Move (Again!)

NameMedia’s network of niche web sites were in the #2 spot in the comScore’s Top Ten Gaining Sites for August 2009!
The NameMedia network includes many niche web sites that include:  Photography.Com, Photo.Net, Gardens.Com, DavesGarden.Com, Tarot.Com, DailyHoroscope.Com, Geek.Com, Stampers.Com, Craftster.Org, RockClimbing.Com and many more.
NameMedia was second to the surging NFL sites for August  atop the comScore growth [...]

Monday, August 3rd, 2009

Joining Conversation @ Inbound Marketing Summit

I am really pleased to be joining the conversation at the Inbound Marketing Summit.  I will join a number of key inbound marketing experts and practitioners at the summit that include Chris Brogan, Justin Levy, Bernie Borges (author Marketing 2.0), Neil Creighton (CEO RatePoint), Jason Falls (author of SocialMediaExplorer.Com), Brian Halligan (Co-Founder & CEO HubSpot), [...]

Thursday, July 30th, 2009

Jeff Bennett Blog – Top July 2009 Posts

1. Runkeeper Top Ten iPhone App
2. Attended TEDxBoston
3. “Marketing 2.0″ Added To Jeff Bennett Blog Reading List
4. Power of Nature
5. Boston New “Hub of Marketing”
6. NameMedia Niche Media Sites On The Move
7. SwapTree Featured In Time Magazine Cheapskate Blog
8. RunKeeper iPhone Outruns Nike+
9. These Folks Need HubSpot
10. [...]

Saturday, July 25th, 2009

Boston The New Hub Of Marketing

There is a fundamental shift occurring in the way we pursue marketing.   Gone are the days that a cool 30-second television spot or nifty jingle on the radio would monopolize a companies marketing program.  These remain brand building channels but it is not possible to drive efficient action from these channels or campaigns…a visit to [...]