I recently was introduced to the Daily Grommet which is a site dedicated to review one product per day and featured through entertaining and informative video on their site. If you like the product then you can buy it right on the Daily Grommet site.
You say here is just another product review site. To this [...]
Consumers today are no longer simply influenced by the slick 30-second television ad. The 30-second spot can be one element of a marketing plan but it must be inserted in amongst several other tactics. Consumers are influenced by so many other things today and brands must understand this. This does not [...]
The World Economic Forum (WEF) is using several social media tools to promote and coordinate discussion for its annual meeting in Davos-Klosters in January 2009.
WEF has launched tools on Twitter, Facebook, MySpace, a wiki, as well as a photo group on Flickr. The tools invite web users to discuss key issues on the [...]
Chances are you use at least two major social networks – 49 million people, for example, visited both MySpace and Facebook in October. Power.Com wants to be the “dashboard” that we use to interface to one or more social networks.
Power.Com has aggregated over 5 million users in the last year with most of these [...]
Charlene Li and Josh Bernoff have been tracking on the development and impact of social technologies for years. In Groundswell, Li and Bernoff address the struggle that corporate executives face trying to understand how people are using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own [...]
President-Elect Barrack Obama’s victory was the result of many factors but I really think he totally manhandled his rival Senator John McCain at fund raising, campaign organization and leveraging social media. In the 2008 Presidential race, President-Elect Obama leveraged all aspects of social media to not only raise funds, but he also leveraged [...]
Politics and elections have always been fodder for water cooler, barber shop and dinner table conversation. In my home growing up politics were more interesting to talk about than the Red Sox. Well that was before the Red Sox started winning World Series Championships. Politics did monopolize our dialogue and it still [...]
Most of the news about Web 2.0 has been in the consumer realm of the Internet. There is enormous potential for businesses to benefit from Social Networking as well.
