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	<title>Jeff Bennett&#039;s Blog &#187; Larry Weber</title>
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	<link>http://www.jeffbennett.com</link>
	<description>Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life</description>
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		<title>Boston The New Hub Of Marketing</title>
		<link>http://www.jeffbennett.com/2009/07/boston-the-new-hub-of-marketing/</link>
		<comments>http://www.jeffbennett.com/2009/07/boston-the-new-hub-of-marketing/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 13:36:13 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Brian Halligan]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[Dan Schawbel]]></category>
		<category><![CDATA[Dave Balter]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Dharmesh Shah]]></category>
		<category><![CDATA[Erik Qualman]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Friends and Followers]]></category>
		<category><![CDATA[Greg Jarboe]]></category>
		<category><![CDATA[Hub of Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Josh Bernoff]]></category>
		<category><![CDATA[Larry Weber]]></category>
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		<category><![CDATA[MITX]]></category>
		<category><![CDATA[NameMedia]]></category>
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		<category><![CDATA[Rick Levine]]></category>
		<category><![CDATA[Scott Kirsner]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Socialnomics]]></category>
		<category><![CDATA[Steve Garfield]]></category>
		<category><![CDATA[Sticks and Stones]]></category>
		<category><![CDATA[TechStars]]></category>
		<category><![CDATA[Trust Agents]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter for Dummies]]></category>
		<category><![CDATA[World Wide Rave]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=2045</guid>
		<description><![CDATA[There is a fundamental shift occurring in the way we pursue marketing.   Gone are the days that a cool 30-second television spot or nifty jingle on the radio would monopolize a companies marketing program.  These remain brand building channels but it is not possible to drive efficient action from these channels or campaigns&#8230;a visit to [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/07/boston-the-new-hub-of-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Social Media Is Not Just For Story Telling Campaigns</title>
		<link>http://www.jeffbennett.com/2009/04/social-media-is-not-just-for-story-telling-campaigns/</link>
		<comments>http://www.jeffbennett.com/2009/04/social-media-is-not-just-for-story-telling-campaigns/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 19:46:06 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[RacePoint Group]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media opportunity]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1687</guid>
		<description><![CDATA[I was at a meeting the other evening sharing ideas and experiences about social media.  It was interesting to listen and learn.
I was taken back by one view that I listened to though.  It was the notion that this company wanted to use social media as a medium for &#8220;telling stories&#8221; about their company, brand [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/04/social-media-is-not-just-for-story-telling-campaigns/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Jeff Bennett Blog Top March 2009 Posts</title>
		<link>http://www.jeffbennett.com/2009/03/jeffbennettorg-top-march-2009-posts/</link>
		<comments>http://www.jeffbennett.com/2009/03/jeffbennettorg-top-march-2009-posts/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:36:19 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
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		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1572</guid>
		<description><![CDATA[Top Posts for March 2009 on Jeff Bennett.Org:
1. &#8220;Connect:  Marketing In Social Web Era&#8221; Is Published
2.  JeffBennett.Org In Boston Globe On iPhone and Kindle Combination
3.  Nantucket Conference Agenda Set
4.  Apple iPhone More Than Game Now
5. Curt Shilling Social Media Man Retires
6.  JeffBennett.Org Adds &#8220;Marketing To Social Web, Second Edition&#8221; to Recommended Reading
7.  Evolution of [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/03/jeffbennettorg-top-march-2009-posts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Marketing To Social Web, Second Edition&#8221; Added To Book List On Jeff Bennett&#8217;s Blog</title>
		<link>http://www.jeffbennett.com/2009/03/jeffbennettorg-adds-marketing-to-social-web-second-edition-to-recommended-reading/</link>
		<comments>http://www.jeffbennett.com/2009/03/jeffbennettorg-adds-marketing-to-social-web-second-edition-to-recommended-reading/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 13:45:52 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[MITX]]></category>
		<category><![CDATA[NameMedia]]></category>
		<category><![CDATA[New England Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[W2 Group]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1630</guid>
		<description><![CDATA[Last month I  announced Larry Weber had published a Second Edition to his popoular &#8220;Marketing To The Social Web.&#8221;  I have just completed the book and was delighted about his views on the importance of brands to tap into online communities.  Larry addresses that this can be accmoplished with existing communities, as well as, through [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/03/jeffbennettorg-adds-marketing-to-social-web-second-edition-to-recommended-reading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time To Nominate New England Innovators For MITX</title>
		<link>http://www.jeffbennett.com/2009/03/time-to-nominate-new-england-innovators-for-mitx/</link>
		<comments>http://www.jeffbennett.com/2009/03/time-to-nominate-new-england-innovators-for-mitx/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 14:57:27 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[2009 MITX Awards]]></category>
		<category><![CDATA[Kiki Mills]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[MITX]]></category>
		<category><![CDATA[MITX Awards]]></category>
		<category><![CDATA[New England Entrepreneur]]></category>
		<category><![CDATA[New England Innovation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1557</guid>
		<description><![CDATA[It sure feels like spring and that means it is time to get ready for the MITX Technology Awards.   All we have heard for the last nine months through the traditional media is how bad the economy is.  As an entrepreneur myself leading a very talented team that is doing great things&#8230;I am sick and [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/03/time-to-nominate-new-england-innovators-for-mitx/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Skittles.Com New Social Site Is Shuttered</title>
		<link>http://www.jeffbennett.com/2009/03/skittlescom-new-social-site-is-shuttered/</link>
		<comments>http://www.jeffbennett.com/2009/03/skittlescom-new-social-site-is-shuttered/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 13:12:03 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[News Flash]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Sports Blog]]></category>
		<category><![CDATA[Keurig]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Skittles.Com]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Ecosystem]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1506</guid>
		<description><![CDATA[Earlier this week I posted about Skittles new social site. The new Skittles.com isn’t so much a website as an app pointing visitors elsewhere online where Skittles material — official or not — is hosted.  Skittles is tapping into the social media ecosystem about all things Skittles really leveraging Twitter.  In doing this Skittles was [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/03/skittlescom-new-social-site-is-shuttered/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>February 2009 Posts On Jeff Bennett Blog</title>
		<link>http://www.jeffbennett.com/2009/03/february-2009-posts-on-jeffbennettorg/</link>
		<comments>http://www.jeffbennett.com/2009/03/february-2009-posts-on-jeffbennettorg/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 13:17:27 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ApartmentHomeLiving.com]]></category>
		<category><![CDATA[Apartments.com]]></category>
		<category><![CDATA[DailyGrommet.Com]]></category>
		<category><![CDATA[Doritos Super Bowl]]></category>
		<category><![CDATA[FetchDog.com]]></category>
		<category><![CDATA[Jeff Bennett Blog Top Posts]]></category>
		<category><![CDATA[Jules Pieri]]></category>
		<category><![CDATA[Kindle2]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[Marketing To The Social Web]]></category>
		<category><![CDATA[Obama Campaign]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Top 100]]></category>
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		<category><![CDATA[Starbucks]]></category>
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		<category><![CDATA[Zappos Twitter]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1455</guid>
		<description><![CDATA[Here is a list of the top posts on JeffBennett.org for February 2009:
Super Charged Ads Combine Super Bowl Spots And Social Media
Apartments.Com + ApartmentHomeLiving.Com Is Socially Logical Combo
Starbucks Listens&#8230;But Let&#8217;s Fill The Cup To The Brim
Kindle 2 Is Coming&#8230;eBooks For Smart Phones Too
Social Media Week Kicks Off In NY
Doritos Super Social Media Ad Wins On [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/03/february-2009-posts-on-jeffbennettorg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Larry Weber Publishes Second Edition:  Marketing To The Social Web</title>
		<link>http://www.jeffbennett.com/2009/02/larry-weber-publishes-second-edition-marketing-to-the-social-web/</link>
		<comments>http://www.jeffbennett.com/2009/02/larry-weber-publishes-second-edition-marketing-to-the-social-web/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 16:45:51 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[Marketing To Social Web Second Edition]]></category>
		<category><![CDATA[Marketing To The Social Web]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[W3 Group]]></category>
		<category><![CDATA[YouTube Video]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1398</guid>
		<description><![CDATA[Back in November I added &#8220;Marketing To The Social Web,&#8221; by Larry Weber, to the Recommended Reading  List on JeffBennett.Org.  I found this to be a very good book on the vast opportunities presented by social media.
Today, Larry has the Second Edition hot off the presses. There are some very important and timely additions to [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/02/larry-weber-publishes-second-edition-marketing-to-the-social-web/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Jeff Bennett Blog November &#8216;08 Posts</title>
		<link>http://www.jeffbennett.com/2008/11/jeffbennettorg-november-08-posts/</link>
		<comments>http://www.jeffbennett.com/2008/11/jeffbennettorg-november-08-posts/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 01:39:27 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
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		<guid isPermaLink="false">http://dealsbennett.wordpress.com/?p=776</guid>
		<description><![CDATA[Here is quick review of November posts on Jeff Bennett Blog:
1.  Gas @ $1.73/Gallon
2.  KindleBoards.Com Emerges As Social Community
3.  The Hess Toy Truck Is Back
4.  Turkey Day Football Fitchburg Beats Leominster In Overtime
5.  Jeff Bennett Blog Adds Groundswell To Recommended Reading
6.  Targeted Social Media The Big Opportunity
7.  Happy [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2008/11/jeffbennettorg-november-08-posts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Marketing To Social Web&#8221; Added To Book List On Jeff Bennett&#8217;s Blog</title>
		<link>http://www.jeffbennett.com/2008/11/jeffbennettorg-adds-marketing-to-social-web-to-recommended-reading/</link>
		<comments>http://www.jeffbennett.com/2008/11/jeffbennettorg-adds-marketing-to-social-web-to-recommended-reading/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 19:59:22 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Larry Weber]]></category>
		<category><![CDATA[Marketing To The Social Web]]></category>
		<category><![CDATA[Massachusetts Innovation and Technology Exchange]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[W2 Group]]></category>
		<category><![CDATA[Weber Shandwick]]></category>

		<guid isPermaLink="false">http://dealsbennett.wordpress.com/?p=620</guid>
		<description><![CDATA[Larry Weber is a thought leader when it comes to marketing and technology.  Mr. Weber achieved extraordinary success in building Weber Shandwick and has continued to advance his intellect, experience and leadership with W2 Group.  As someone who is emersed in the advancement of social media and finding innovative ways to integrate advertising and commerce [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2008/11/jeffbennettorg-adds-marketing-to-social-web-to-recommended-reading/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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