There is a fundamental shift occurring in the way we pursue marketing. Gone are the days that a cool 30-second television spot or nifty jingle on the radio would monopolize a companies marketing program. These remain brand building channels but it is not possible to drive efficient action from these channels or campaigns…a visit to [...]
I was at a meeting the other evening sharing ideas and experiences about social media. It was interesting to listen and learn.
I was taken back by one view that I listened to though. It was the notion that this company wanted to use social media as a medium for “telling stories” about their company, brand [...]
Top Posts for March 2009 on Jeff Bennett.Org:
1. “Connect: Marketing In Social Web Era” Is Published
2. JeffBennett.Org In Boston Globe On iPhone and Kindle Combination
3. Nantucket Conference Agenda Set
4. Apple iPhone More Than Game Now
5. Curt Shilling Social Media Man Retires
6. JeffBennett.Org Adds “Marketing To Social Web, Second Edition” to Recommended Reading
7. Evolution of [...]
Last month I announced Larry Weber had published a Second Edition to his popoular “Marketing To The Social Web.” I have just completed the book and was delighted about his views on the importance of brands to tap into online communities. Larry addresses that this can be accmoplished with existing communities, as well as, through [...]
It sure feels like spring and that means it is time to get ready for the MITX Technology Awards. All we have heard for the last nine months through the traditional media is how bad the economy is. As an entrepreneur myself leading a very talented team that is doing great things…I am sick and [...]
Earlier this week I posted about Skittles new social site. The new Skittles.com isn’t so much a website as an app pointing visitors elsewhere online where Skittles material — official or not — is hosted. Skittles is tapping into the social media ecosystem about all things Skittles really leveraging Twitter. In doing this Skittles was [...]
Here is a list of the top posts on JeffBennett.org for February 2009:
Super Charged Ads Combine Super Bowl Spots And Social Media
Apartments.Com + ApartmentHomeLiving.Com Is Socially Logical Combo
Starbucks Listens…But Let’s Fill The Cup To The Brim
Kindle 2 Is Coming…eBooks For Smart Phones Too
Social Media Week Kicks Off In NY
Doritos Super Social Media Ad Wins On [...]
Back in November I added “Marketing To The Social Web,” by Larry Weber, to the Recommended Reading List on JeffBennett.Org. I found this to be a very good book on the vast opportunities presented by social media.
Today, Larry has the Second Edition hot off the presses. There are some very important and timely additions to [...]
Here is quick review of November posts on Jeff Bennett Blog:
1. Gas @ $1.73/Gallon
2. KindleBoards.Com Emerges As Social Community
3. The Hess Toy Truck Is Back
4. Turkey Day Football Fitchburg Beats Leominster In Overtime
5. Jeff Bennett Blog Adds Groundswell To Recommended Reading
6. Targeted Social Media The Big Opportunity
7. Happy [...]
Larry Weber is a thought leader when it comes to marketing and technology. Mr. Weber achieved extraordinary success in building Weber Shandwick and has continued to advance his intellect, experience and leadership with W2 Group. As someone who is emersed in the advancement of social media and finding innovative ways to integrate advertising and commerce [...]
