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	<title>Jeff Bennett&#039;s Blog &#187; JeffBennett.Com</title>
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	<link>http://www.jeffbennett.com</link>
	<description>Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life</description>
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		<title>Personalization Needs To Use Fresh Intent &amp; Possession Data</title>
		<link>http://www.jeffbennett.com/2011/12/personalization-needs-to-use-fresh-intent-possession-data/</link>
		<comments>http://www.jeffbennett.com/2011/12/personalization-needs-to-use-fresh-intent-possession-data/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 21:41:25 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
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		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

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		<description><![CDATA[
]]></description>
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		<title>Swap.com Featured On CNN For Leading $12 Billion Swap/Barter Market</title>
		<link>http://www.jeffbennett.com/2011/10/swap-com-featured-on-cnn-money-for-12-billion-market/</link>
		<comments>http://www.jeffbennett.com/2011/10/swap-com-featured-on-cnn-money-for-12-billion-market/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 16:56:46 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[barterquest]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[JeffBennett.om]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Swapaholics]]></category>
		<category><![CDATA[Swapping]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4564</guid>
		<description><![CDATA[Swap.com played a feature role in today&#8217;s story on CNN Money that is dedicated to the over $12 Billion barter market in North America.  Swap.com has combined the category moniker Swap.com domain to be the brand umbrella on the largest online and offline swap market.  Like Amazon, we started with books, games and movies&#8230;great swapping [...]]]></description>
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		<title>It&#8217;s About The Data&#8230;Not Your Gut</title>
		<link>http://www.jeffbennett.com/2011/10/its-about-the-data-not-your-gut/</link>
		<comments>http://www.jeffbennett.com/2011/10/its-about-the-data-not-your-gut/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 12:01:51 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[brand analytics]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[gut feel]]></category>
		<category><![CDATA[intuition]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4556</guid>
		<description><![CDATA[Product marketing and development has evolved so rapidly in the last two decades.  It is amazing to me first how many tools are available to track just about everything&#8230;from web traffic, social media, keyword clouds, vast demographic, user engagement tracking and more.  Secondly that many of these services are available for free.
The difference between the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>FutureM 2011 Is Going To Rock</title>
		<link>http://www.jeffbennett.com/2011/08/futurem-2011-is-going-to-rock/</link>
		<comments>http://www.jeffbennett.com/2011/08/futurem-2011-is-going-to-rock/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 14:37:21 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[BzzAgent]]></category>
		<category><![CDATA[DailyGrommet]]></category>
		<category><![CDATA[Dave Balter]]></category>
		<category><![CDATA[FutureM]]></category>
		<category><![CDATA[Gemvara]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Jules Pieri]]></category>
		<category><![CDATA[Matt Lauzon]]></category>
		<category><![CDATA[Swap.com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4521</guid>
		<description><![CDATA[FutureM was conceived as a way to bring together many thought leaders and practitioners from the &#8220;new world of marketing.&#8221;  There is a great deal of &#8220;new&#8221; marketing going on right here in Boston.  This is not your 30-second tv spot crowd&#8230;rather those driving innovation in social media, inbound, mobile, ad networks and more.  There [...]]]></description>
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		<title>Talking About The Economy (And The Swap Economy) on NPR</title>
		<link>http://www.jeffbennett.com/2011/08/talking-about-the-economy-and-the-swap-economy-on-npr/</link>
		<comments>http://www.jeffbennett.com/2011/08/talking-about-the-economy-and-the-swap-economy-on-npr/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 18:48:48 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[AAA rating]]></category>
		<category><![CDATA[Bill Isaac]]></category>
		<category><![CDATA[FDIC]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[S&P]]></category>
		<category><![CDATA[Sam Stovall]]></category>
		<category><![CDATA[Standard & Poors]]></category>
		<category><![CDATA[Steve Pomerantz]]></category>
		<category><![CDATA[Swap Economy]]></category>
		<category><![CDATA[Swap Movement]]></category>
		<category><![CDATA[Swap.com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4512</guid>
		<description><![CDATA[NPR&#8217;s Steve Pomerantz has created an acclaimed radio show &#8220;On The Money.&#8221;  I joined the show in early August for an edition dedicated to the economy.  I was joined by some economic heavyweights.  Sam Stovall, Chief Investment Strategist of S&#38;P and Bill Isaac, former Chairman of FDIC, talked on the state of the economy.  I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Importance of Humility</title>
		<link>http://www.jeffbennett.com/2011/08/the-importance-of-humility/</link>
		<comments>http://www.jeffbennett.com/2011/08/the-importance-of-humility/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 18:07:02 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[100 Days of Humility]]></category>
		<category><![CDATA[BzzAgent]]></category>
		<category><![CDATA[Dave Balter]]></category>
		<category><![CDATA[Humility]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4498</guid>
		<description><![CDATA[Dictionary.com defines &#8220;Humility&#8221; as:  &#8220; The quality or condition of being humble;  modest opinion or estimate of one&#8217;s own importance, rank, etc.&#8221;
Humility is a very important aspect of leadership especially when you are leading an organization that is in the business of innovation.  There is no predetermined road map in this situation.  You assemble [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Thanks Huffington Post For Swap4Schools Post</title>
		<link>http://www.jeffbennett.com/2011/05/thanks-huffpost-for-swap4schools-post/</link>
		<comments>http://www.jeffbennett.com/2011/05/thanks-huffpost-for-swap4schools-post/#comments</comments>
		<pubDate>Mon, 02 May 2011 00:11:11 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Huff Post Person Of The Day]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Swap4Schools]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4453</guid>
		<description><![CDATA[Thanks to Huffington Post for covering Swap.com&#8217;s Swap4Schools initiative with this feature post. 
Swapping is such a natural behavior&#8230;we all do it.
We are so glad to have the opportunity to extend swapping to create a program that can benefit our schools.
The budget crisis that is upon us is not new to schools.  Teachers have been [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2011/05/thanks-huffpost-for-swap4schools-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Driving Social Innovation @ ZipCar</title>
		<link>http://www.jeffbennett.com/2011/04/driving-social-innovation-zipcar/</link>
		<comments>http://www.jeffbennett.com/2011/04/driving-social-innovation-zipcar/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 17:38:56 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Business Innovator Award]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Scott Griffith]]></category>
		<category><![CDATA[Social Innovation]]></category>
		<category><![CDATA[Social Innovation Forum]]></category>
		<category><![CDATA[Social Innovation Forum Showcase]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[ZipCar]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4432</guid>
		<description><![CDATA[We all live in communities.  These communities have traditionally been the city, town or neighborhood that we physically live in.  The organizations we are affiliated with.  The Internet has taken this even further with the online sites/communities that we join and participate.  Community is something that binds all of us to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Launching Swap.com&#8217;s Mobile App</title>
		<link>http://www.jeffbennett.com/2011/03/launching-swap-coms-mobile-app/</link>
		<comments>http://www.jeffbennett.com/2011/03/launching-swap-coms-mobile-app/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 22:39:04 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[kayak]]></category>
		<category><![CDATA[Raiz Labs]]></category>
		<category><![CDATA[RueLaLa]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Swapping Ideas Blog]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4400</guid>
		<description><![CDATA[Today we launched our Mobile App at Swap.com and it is available for the iPhone on Apple&#8217;s iTunes App Store.  We are psyched about this milestone.  I have been using pre-release versions of the app for weeks now and I think it is very cool.
I have talked to many other Internet execs at RueLaLa, Kayak, [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2011/03/launching-swap-coms-mobile-app/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Spring Cleaning Is Great Way To Prepare For Swapping</title>
		<link>http://www.jeffbennett.com/2011/03/spring-cleaning-is-great-way-to-prepare-for-swapping/</link>
		<comments>http://www.jeffbennett.com/2011/03/spring-cleaning-is-great-way-to-prepare-for-swapping/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 14:24:04 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[book swap]]></category>
		<category><![CDATA[Clothing Swap]]></category>
		<category><![CDATA[Earth Day Swap]]></category>
		<category><![CDATA[Games Swap]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[movie swap]]></category>
		<category><![CDATA[Offline Swap]]></category>
		<category><![CDATA[Online Swap]]></category>
		<category><![CDATA[Srping Cleaning]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Swapping]]></category>
		<category><![CDATA[Swapping Ideas]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4387</guid>
		<description><![CDATA[It is Spring!
Based on the harsh winter that we have endured in Boston, it is great to see the sun higher in the sky and for longer hours each day.  Despite the fact that it is still kind of cold here you can tell that the good weather is right around the corner.
Spring has many [...]]]></description>
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