Jeff Bennett's Blog

Swap.com played a feature role in today’s story on CNN Money that is dedicated to the over $12 Billion barter market in North America.  Swap.com has combined the category moniker Swap.com domain to be the brand umbrella on the largest online and offline swap market.  Like Amazon, we started with books, games and movies…great swapping [...]

Product marketing and development has evolved so rapidly in the last two decades.  It is amazing to me first how many tools are available to track just about everything…from web traffic, social media, keyword clouds, vast demographic, user engagement tracking and more.  Secondly that many of these services are available for free.
The difference between the [...]

FutureM was conceived as a way to bring together many thought leaders and practitioners from the “new world of marketing.”  There is a great deal of “new” marketing going on right here in Boston.  This is not your 30-second tv spot crowd…rather those driving innovation in social media, inbound, mobile, ad networks and more.  There [...]

NPR’s Steve Pomerantz has created an acclaimed radio show “On The Money.”  I joined the show in early August for an edition dedicated to the economy.  I was joined by some economic heavyweights.  Sam Stovall, Chief Investment Strategist of S&P and Bill Isaac, former Chairman of FDIC, talked on the state of the economy.  I [...]

Dictionary.com defines “Humility” as:  “ The quality or condition of being humble; modest opinion or estimate of one’s own importance, rank, etc.”
Humility is a very important aspect of leadership especially when you are leading an organization that is in the business of innovation.  There is no predetermined road map in this situation.  You assemble [...]

Thanks to Huffington Post for covering Swap.com’s Swap4Schools initiative with this feature post.
Swapping is such a natural behavior…we all do it.
We are so glad to have the opportunity to extend swapping to create a program that can benefit our schools.
The budget crisis that is upon us is not new to schools.  Teachers have been [...]

We all live in communities. These communities have traditionally been the city, town or neighborhood that we physically live in. The organizations we are affiliated with. The Internet has taken this even further with the online sites/communities that we join and participate. Community is something that binds all of us to [...]

Today we launched our Mobile App at Swap.com and it is available for the iPhone on Apple’s iTunes App Store.  We are psyched about this milestone.  I have been using pre-release versions of the app for weeks now and I think it is very cool.
I have talked to many other Internet execs at RueLaLa, Kayak, [...]

It is Spring!
Based on the harsh winter that we have endured in Boston, it is great to see the sun higher in the sky and for longer hours each day.  Despite the fact that it is still kind of cold here you can tell that the good weather is right around the corner.
Spring has many [...]