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	<title>Jeff Bennett&#039;s Blog &#187; Jeff Bennett Blog</title>
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	<link>http://www.jeffbennett.com</link>
	<description>Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life</description>
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		<title>Personalization Needs To Use Fresh Intent &amp; Possession Data</title>
		<link>http://www.jeffbennett.com/2011/12/personalization-needs-to-use-fresh-intent-possession-data/</link>
		<comments>http://www.jeffbennett.com/2011/12/personalization-needs-to-use-fresh-intent-possession-data/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 21:41:25 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

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]]></description>
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		<title>Swap.com Featured On CNN For Leading $12 Billion Swap/Barter Market</title>
		<link>http://www.jeffbennett.com/2011/10/swap-com-featured-on-cnn-money-for-12-billion-market/</link>
		<comments>http://www.jeffbennett.com/2011/10/swap-com-featured-on-cnn-money-for-12-billion-market/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 16:56:46 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[barterquest]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[JeffBennett.om]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Swapaholics]]></category>
		<category><![CDATA[Swapping]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4564</guid>
		<description><![CDATA[Swap.com played a feature role in today&#8217;s story on CNN Money that is dedicated to the over $12 Billion barter market in North America.  Swap.com has combined the category moniker Swap.com domain to be the brand umbrella on the largest online and offline swap market.  Like Amazon, we started with books, games and movies&#8230;great swapping [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It&#8217;s About The Data&#8230;Not Your Gut</title>
		<link>http://www.jeffbennett.com/2011/10/its-about-the-data-not-your-gut/</link>
		<comments>http://www.jeffbennett.com/2011/10/its-about-the-data-not-your-gut/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 12:01:51 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[brand analytics]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[gut feel]]></category>
		<category><![CDATA[intuition]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[Tom Fishburne]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4556</guid>
		<description><![CDATA[Product marketing and development has evolved so rapidly in the last two decades.  It is amazing to me first how many tools are available to track just about everything&#8230;from web traffic, social media, keyword clouds, vast demographic, user engagement tracking and more.  Secondly that many of these services are available for free.
The difference between the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>FutureM 2011 Is Going To Rock</title>
		<link>http://www.jeffbennett.com/2011/08/futurem-2011-is-going-to-rock/</link>
		<comments>http://www.jeffbennett.com/2011/08/futurem-2011-is-going-to-rock/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 14:37:21 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[BzzAgent]]></category>
		<category><![CDATA[DailyGrommet]]></category>
		<category><![CDATA[Dave Balter]]></category>
		<category><![CDATA[FutureM]]></category>
		<category><![CDATA[Gemvara]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Jules Pieri]]></category>
		<category><![CDATA[Matt Lauzon]]></category>
		<category><![CDATA[Swap.com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4521</guid>
		<description><![CDATA[FutureM was conceived as a way to bring together many thought leaders and practitioners from the &#8220;new world of marketing.&#8221;  There is a great deal of &#8220;new&#8221; marketing going on right here in Boston.  This is not your 30-second tv spot crowd&#8230;rather those driving innovation in social media, inbound, mobile, ad networks and more.  There [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Talking About The Economy (And The Swap Economy) on NPR</title>
		<link>http://www.jeffbennett.com/2011/08/talking-about-the-economy-and-the-swap-economy-on-npr/</link>
		<comments>http://www.jeffbennett.com/2011/08/talking-about-the-economy-and-the-swap-economy-on-npr/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 18:48:48 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[AAA rating]]></category>
		<category><![CDATA[Bill Isaac]]></category>
		<category><![CDATA[FDIC]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[S&P]]></category>
		<category><![CDATA[Sam Stovall]]></category>
		<category><![CDATA[Standard & Poors]]></category>
		<category><![CDATA[Steve Pomerantz]]></category>
		<category><![CDATA[Swap Economy]]></category>
		<category><![CDATA[Swap Movement]]></category>
		<category><![CDATA[Swap.com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4512</guid>
		<description><![CDATA[NPR&#8217;s Steve Pomerantz has created an acclaimed radio show &#8220;On The Money.&#8221;  I joined the show in early August for an edition dedicated to the economy.  I was joined by some economic heavyweights.  Sam Stovall, Chief Investment Strategist of S&#38;P and Bill Isaac, former Chairman of FDIC, talked on the state of the economy.  I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Importance of Humility</title>
		<link>http://www.jeffbennett.com/2011/08/the-importance-of-humility/</link>
		<comments>http://www.jeffbennett.com/2011/08/the-importance-of-humility/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 18:07:02 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[100 Days of Humility]]></category>
		<category><![CDATA[BzzAgent]]></category>
		<category><![CDATA[Dave Balter]]></category>
		<category><![CDATA[Humility]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap.com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=4498</guid>
		<description><![CDATA[Dictionary.com defines &#8220;Humility&#8221; as:  &#8220; The quality or condition of being humble;  modest opinion or estimate of one&#8217;s own importance, rank, etc.&#8221;
Humility is a very important aspect of leadership especially when you are leading an organization that is in the business of innovation.  There is no predetermined road map in this situation.  You assemble [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2011/08/the-importance-of-humility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Hurricane Memories</title>
		<link>http://www.jeffbennett.com/2010/09/hurricane-memories/</link>
		<comments>http://www.jeffbennett.com/2010/09/hurricane-memories/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 03:21:59 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[News Flash]]></category>
		<category><![CDATA[Great New England Hurricane 1938]]></category>
		<category><![CDATA[Hurricane Bob 1991]]></category>
		<category><![CDATA[Hurricane Carol 1954]]></category>
		<category><![CDATA[Hurricane Earl]]></category>
		<category><![CDATA[Hurricane Gloria 1985]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3836</guid>
		<description><![CDATA[I remember as a kid always hearing about the &#8220;big&#8221; hurricanes that hit New England back in 1938 and 1954.  There was no sophisticated forecasting and monitoring to prepare the citizenry.  No matter those were monster storms that were both Category 3 when they hit land, making them the most powerful hurricanes to hit New [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2010/09/hurricane-memories/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Swaptree Becomes Swap.com</title>
		<link>http://www.jeffbennett.com/2010/08/swaptree-becomes-swap-com/</link>
		<comments>http://www.jeffbennett.com/2010/08/swaptree-becomes-swap-com/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:49:18 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Cool Sites]]></category>
		<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Swap]]></category>
		<category><![CDATA[Swap.com]]></category>
		<category><![CDATA[SwapTree]]></category>
		<category><![CDATA[SwapTree.com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3797</guid>
		<description><![CDATA[Last month I posted that Swaptree had acquired Swap.com.   This is a big deal for a young company operating in a developing category.  Our goal is to lead this category.  What better name and domain for the company other than the category name itself.  Today we made the switch of the domain and we updated [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2010/08/swaptree-becomes-swap-com/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Vacationing In The Digital Era</title>
		<link>http://www.jeffbennett.com/2010/08/vacationing-in-the-digital-era/</link>
		<comments>http://www.jeffbennett.com/2010/08/vacationing-in-the-digital-era/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 15:29:47 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Digital Vacation]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3760</guid>
		<description><![CDATA[I realize that taking a vacation is a time to &#8220;recreate&#8221; and &#8220;relax.&#8221;  Spend time with family and friends.  Slow down to reflect and recharge.  I know all of this.  I practice this.
Some of the ways that I accent this is listening to some good music.  Actually reading the paper or a book&#8230;not just links [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2010/08/vacationing-in-the-digital-era/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Happy Indendence Day&#8230;Weekend</title>
		<link>http://www.jeffbennett.com/2010/07/happy-indendence-day-weekend/</link>
		<comments>http://www.jeffbennett.com/2010/07/happy-indendence-day-weekend/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 18:11:18 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Good Info To Share]]></category>
		<category><![CDATA[Happy Fourth Of July]]></category>
		<category><![CDATA[Happy Independence Day]]></category>
		<category><![CDATA[Jeff Bennett]]></category>
		<category><![CDATA[Jeff Bennett Blog]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3608</guid>
		<description><![CDATA[We are fortunate to be independent.  We are fortunate to be free.  We are fotunate to be safe.  None of this has come for free&#8230;many have paid the ultimate price in sacrifice for this.  We should remember this as we enjoy this special American holiday.   What better way to kick it off than with the [...]]]></description>
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		<slash:comments>0</slash:comments>
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