Jeff Bennett's Blog

Swap.com played a feature role in today’s story on CNN Money that is dedicated to the over $12 Billion barter market in North America.  Swap.com has combined the category moniker Swap.com domain to be the brand umbrella on the largest online and offline swap market.  Like Amazon, we started with books, games and movies…great swapping [...]

Product marketing and development has evolved so rapidly in the last two decades.  It is amazing to me first how many tools are available to track just about everything…from web traffic, social media, keyword clouds, vast demographic, user engagement tracking and more.  Secondly that many of these services are available for free.
The difference between the [...]

FutureM was conceived as a way to bring together many thought leaders and practitioners from the “new world of marketing.”  There is a great deal of “new” marketing going on right here in Boston.  This is not your 30-second tv spot crowd…rather those driving innovation in social media, inbound, mobile, ad networks and more.  There [...]

NPR’s Steve Pomerantz has created an acclaimed radio show “On The Money.”  I joined the show in early August for an edition dedicated to the economy.  I was joined by some economic heavyweights.  Sam Stovall, Chief Investment Strategist of S&P and Bill Isaac, former Chairman of FDIC, talked on the state of the economy.  I [...]

Dictionary.com defines “Humility” as:  “ The quality or condition of being humble; modest opinion or estimate of one’s own importance, rank, etc.”
Humility is a very important aspect of leadership especially when you are leading an organization that is in the business of innovation.  There is no predetermined road map in this situation.  You assemble [...]

I remember as a kid always hearing about the “big” hurricanes that hit New England back in 1938 and 1954.  There was no sophisticated forecasting and monitoring to prepare the citizenry.  No matter those were monster storms that were both Category 3 when they hit land, making them the most powerful hurricanes to hit New [...]

Last month I posted that Swaptree had acquired Swap.com.   This is a big deal for a young company operating in a developing category.  Our goal is to lead this category.  What better name and domain for the company other than the category name itself.  Today we made the switch of the domain and we updated [...]

I realize that taking a vacation is a time to “recreate” and “relax.”  Spend time with family and friends.  Slow down to reflect and recharge.  I know all of this.  I practice this.
Some of the ways that I accent this is listening to some good music.  Actually reading the paper or a book…not just links [...]

We are fortunate to be independent.  We are fortunate to be free.  We are fotunate to be safe.  None of this has come for free…many have paid the ultimate price in sacrifice for this.  We should remember this as we enjoy this special American holiday.   What better way to kick it off than with the [...]