Monday, February 8th, 2010

TV Ads Create and Expand Internet Search Category

Lycos was the original internet Search technology and company.  Lycos was the fastest IPO in Nasdaq history.  Lycos also was also the first Search company to advertise for the mass market with a series of television ads way back in in 1997 and through the late 1990’s.
Check out the first Lycos Ad that links a [...]

Monday, June 29th, 2009

Place for Technology In Education

We live in an era of rapid technological advancement for computing power, storage capacity, application development, proliferation of wireless networking, digitizing and indexing of what appears to be all information, and so much more.  All of these developments are bringing the cost of computing down.  These developments are enabling the advancement of complex research never [...]

Monday, March 9th, 2009

Omniture Now Tracks Twitter Tweets

Omniture has announced a new feature for SiteCatalyst that allows online marketers to measure brand activity on the popular microblogging site Twitter.   This makes Omniture the first online analytic solution to provide actionable insight based on Twitter data.
It has been my perspective that publishers and eCommerce sites should look to the social media ecosystem, just [...]

Saturday, February 28th, 2009

DailyGrommet.Com Is Jeff Bennett Blog Cool Site

I recently was introduced to the Daily Grommet which is a site dedicated to review one product per day and featured through entertaining and informative video on their site.  If you like the product then you can buy it right on the Daily Grommet site.
You say here is just another product review site.  To this [...]

Saturday, February 7th, 2009

Kindle2 Coming…eBooks For Mobile Phones Too

Last week we blogged right here on JeffBennett.Org that Amazon was going to unveil the Kindle2 on February 9, 2009.  As we approach the big date chatter is escalating about Kindle2, but at the same time chatter has also started to escalate about bigger concepts for eBooks.
First, Amazon has has announced it will be releasing [...]

Monday, February 2nd, 2009

Super Charged Ads: Combine Super Bowl Spots and Social Media

It was not too long ago that the strategy was to build as much excitement about the Super Bowl 30-second ad before the game so the audience would be glued to the set waiting for the ad.
For some advertisers that have moved beyond the “branding” only strategy for Super Bowl ads, this is now not [...]

Monday, December 22nd, 2008

The Internet’s 100 Oldest Dot-Com Domains

The Internet’s been around in some form for decades. It wasn’t until the mid-80s, though, that the Web as we know it started coming together — and those precious dot-com domains started getting snatched up.
I bet you are thinking Google, eBay, Amazon, Yahoo…throw in some oldies like Lycos, Excite, GeoCities, Tripod…forget about it.  We are [...]

Sunday, November 30th, 2008

Jeff Bennett Blog November ‘08 Posts

Here is quick review of November posts on Jeff Bennett Blog:
1. Gas @ $1.73/Gallon
2. KindleBoards.Com Emerges As Social Community
3. The Hess Toy Truck Is Back
4. Turkey Day Football Fitchburg Beats Leominster In Overtime
5. Jeff Bennett Blog Adds Groundswell To Recommended Reading
6. Targeted Social Media The Big Opportunity
7. Happy [...]

Saturday, November 15th, 2008

Google Voice Search On iPhone

Everyday is Christmas in the world of iPhone applications. More presents are under the tree or available for download each day. A new class of applications that have emerged leverage “voice activated” functions. Google has joined in on the holiday fun with a voice activated search application.

Saturday, November 8th, 2008

How To Make Millions With Domain Names & Lawn Signs

I came upon a great blog from RJMetrics which is a story about how a business is leveraging a large geo-domain portfolio for it’s dating business and then utilizing some very creative gorilla marketing to drive awareness.
The thousands of domain names that these folks own all resemble www.GlassboroSingles.org. Domain names are the real estate [...]