It was not too long ago that the strategy was to build as much excitement about the Super Bowl 30-second ad before the game so the audience would be glued to the set waiting for the ad.
For some advertisers that have moved beyond the “branding” only strategy for Super Bowl ads, this is now not [...]
The CNN-Facebook integration was seamless and powerful. It was great to watch one of four video feeds from CNN and then share the expoerience with my Facebook friends. Reports vary but there between 15-20 million “plugged” in the CNN-Facebook feed. Check out these additional stats:
1. 600,000 status updates posted through the CNN.com Live Facebook feed
2. Facebook [...]
You have to check out what CNN-Facebook are doing today for the Internet. I watched the ads all weekend and was trying to envision it. If you are a Facebook member go to CNN.Com and click on this promotional unit. You will be prompted for your Facebook login and then you are in. You can [...]
The American Red Cross is over one hundred years old but it must continue to reinvent itself on ways to connect to with people to serve it’s cause. The Red Cross was an early adopter of the Internet first as one of the first nonprofits to establish a Web site and then to accept online [...]
It’s a common problem for anyone who joined Facebook some time ago. You look at your friend list and wonder who these people are. Facebook obviously thinks that it is a problem and they have created a sponsored application to induce members to delete friends that are not really your friends.
Burger King has released [...]
Cord Blood America is an umbilical cord stem cell preservation company focused on bringing the life saving potential of stem cells to families nationwide and internationally.
Cord Blood America has launched several initiatives on social media platforms to develop relationships and build networks as well as answer questions regarding their business. Cord Blood America is [...]
The World Economic Forum (WEF) is using several social media tools to promote and coordinate discussion for its annual meeting in Davos-Klosters in January 2009.
WEF has launched tools on Twitter, Facebook, MySpace, a wiki, as well as a photo group on Flickr. The tools invite web users to discuss key issues on the [...]
According to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey, over 80% of recent camera buyers 25 to 34 years old reported some or significant influence by online user-generated content including blogs and product reviews. The survey also found that 42.8% of this age group and 45.7% of 35 to 44 year [...]
Chances are you use at least two major social networks – 49 million people, for example, visited both MySpace and Facebook in October. Power.Com wants to be the “dashboard” that we use to interface to one or more social networks.
Power.Com has aggregated over 5 million users in the last year with most of these [...]
Charlene Li and Josh Bernoff have been tracking on the development and impact of social technologies for years. In Groundswell, Li and Bernoff address the struggle that corporate executives face trying to understand how people are using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own [...]
