Two companies on my resume made history with television ads. Wang was one of the first computer companies to utilize television ads to build it’s brand. Years later, Lycos leveraged television ads to bolster it’s brand building program distinguishing itself as one of the only Internet players of that time to utilize television ads.
Wang strengthened [...]
I am a believer in the power of social networking to connect people – friends, family, long lost friends, alumni, co-workers and new acquaintenances.
Once you are networked I am even a more fervent believer in these networks powering the sharing of valuable information – where you are, what you are doing, why you bought that [...]
Marketing in this social media era requires alot more than just joining Facebook or Twitter. We actually have to listen and engage with our customers. This Tom Fishburne comic is classic. I think there are thousands of LugNut firms out there. Get some help. Call HubSpot to build an inbound marketing program!
We live in an era of rapid technological advancement for computing power, storage capacity, application development, proliferation of wireless networking, digitizing and indexing of what appears to be all information, and so much more. All of these developments are bringing the cost of computing down. These developments are enabling the advancement of complex research never [...]
Boston sports fans have nothing to complain about. In the last decade the Patriots, Red Sox and Celtics have given us six championships and many runs in the playoffs. There is overwhelming sentiment with the Bruins as they are having their best season in many wiht a real team oriented approach to hockey. This era [...]
Geek.Com, a cool news and community technology website has completed a redesign that makes it easier for geeks to read, share, and discuss its popular content about tech news and products. The technology and gadget space is crowded with some stiff competition. Geek.Com has always stood out for its concise reporting, to-the-point explanations, and insightful product [...]
I recently was introduced to the Daily Grommet which is a site dedicated to review one product per day and featured through entertaining and informative video on their site. If you like the product then you can buy it right on the Daily Grommet site.
You say here is just another product review site. To this [...]
Social Media Week (SMW) kicks off for the first time in New York City tomorrow (February 9). This event is being organized by Toby Daniels. There is a full schedule all week
SMW aims to create an open and inclusive environment offering a series of free events, including workshops and panel discussions, and a platform for [...]
Brands can utilize social media in many ways. This can be accomplished by a brand joining in on existing networks like Facebook, Twitter, joining targeted communities like Photo.net, DavesGarden.com, or creating their own site/community like Nike+. If done properly this type of integration with social media can effect the entire cycle of business management starting with generating [...]
It was not too long ago that the strategy was to build as much excitement about the Super Bowl 30-second ad before the game so the audience would be glued to the set waiting for the ad.
For some advertisers that have moved beyond the “branding” only strategy for Super Bowl ads, this is now not [...]
