It was not too long ago that the strategy was to build as much excitement about the Super Bowl 30-second ad before the game so the audience would be glued to the set waiting for the ad.
For some advertisers that have moved beyond the “branding” only strategy for Super Bowl ads, this is now not [...]
IAC-backed HealthCentral has acquired fellow health and wellness-focused network Wellsphere.
Though HealthCentral says the acquisition bumps up its reach to about 10 million monthly uniques. It appears that this deal was for more than vertical reach. The Wellsphere site serves up categorized blog posts, articles from sources like the FDA, images and videos. The company [...]
The American Red Cross is over one hundred years old but it must continue to reinvent itself on ways to connect to with people to serve it’s cause. The Red Cross was an early adopter of the Internet first as one of the first nonprofits to establish a Web site and then to accept online [...]
Charlene Li and Josh Bernoff have been tracking on the development and impact of social technologies for years. In Groundswell, Li and Bernoff address the struggle that corporate executives face trying to understand how people are using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own [...]
The Internet has allowed all of us information junkies instant access to news and information from all over the globe. At first this required visiting the web sites that created this content. Of course the search engines allowed an index of this information but latency on the indexing process did not allow [...]
The Internet has unleashed a very powerful opportunity to share information with blogs and message boards. This combined with our freedom of speech allows each and everyone of us to be “citizen journalists.” This privilege comes with responsibility though to be truthful, accurate and respectful.
There are so many positive contributions going on [...]
