Curt Shilling retired from Baseball today. Shilling was one of the best big game pitchers that has played the game and helped the Arizona Diamondbacks and Boston Red Sox to World Series titles. Shilling won 11 games and lost only 2 in 19 layoff games. Shilling also won over 200 games in his twenty plus [...]
Our Craftster site is the coolest place on the web for indie crafts. The indie and (do-it-yourself) movements are really advancing these days.
Crafting is big business. The Craft and Hobby Association reported that in 2007, craft sales in 39 categories reached nearly $32 billion, and nearly 57 percent of U.S. households engage in crafting. You [...]
Omniture has announced a new feature for SiteCatalyst that allows online marketers to measure brand activity on the popular microblogging site Twitter. This makes Omniture the first online analytic solution to provide actionable insight based on Twitter data.
It has been my perspective that publishers and eCommerce sites should look to the social media ecosystem, just [...]
I have grown up in Boston with some great sports franchises right in this town in the Celtics, Red Sox, Patriots and Bruins. I played soccer when it was not popular to do so and there was no MLS to look to as a fan. So as a kid I adopted Manchester United because we were [...]
Earlier this week I posted about Skittles new social site. The new Skittles.com isn’t so much a website as an app pointing visitors elsewhere online where Skittles material — official or not — is hosted. Skittles is tapping into the social media ecosystem about all things Skittles really leveraging Twitter. In doing this Skittles was [...]
Back in 2003 I led several innovative marketing campaigns for Dunkin Donuts and Reebok. Two of these campaigns involved human billboards. I think I can say these were the two first widely covered human billboard campaigns.
The Dunkin Donuts human billboard was staged at the NCAA March Madness outside and inside the then Fleet Center in [...]
FetchDog.Com an online community and commerce site for dog owners has retrieved $4 million in capital from Borealis Capital Partners and Harbor Light Capital Partners. The Maine-based company has been funded to date from David E. Shaw and his wife, actress Glenn Close.
FetchDog.com has been a labor of love. The site has been focused on [...]
The Doritos Super Bowl Ad has been awarded first place in the YouTube Ad Blitz.
YouTube viewers voted on their favorite Super Bowl ads garnering more than 21 million views and almost 3m votes.
Congrats Doritos for integrating social media in the creation of a cool ad.
I posted this blog on JeffBennett.Org “Cool Site” BleacherReport.Com.
I love sports. Once in a while I like to blog on sports and do so over at BleacherReport.Com, a JeffBennett.Org “Cool Site.”
Earlier in the NFL season I posted about New England Patriots QB Matt Cassell’s performance against the New York Jets: Matt Cassell vs. Brett Favre: I Vote Cassell. [...]
