I just added a new book to my recommended reading, “Marketing 2.0: Bridging The Gap Between Seller and Buyer through Social Media Marketing.” The book is authored by Bernie Borges. Borges does a nice job framing why traditional marketing does not work anymore. He then goes onto give several options with examples as to [...]
There is a fundamental shift occurring in the way we pursue marketing. Gone are the days that a cool 30-second television spot or nifty jingle on the radio would monopolize a companies marketing program. These remain brand building channels but it is not possible to drive efficient action from these channels or campaigns…a visit to [...]
NameMedia’s network of niche web sites was in the #1 spot in the comScore Top 10 Gaining Web Sites for June 2009!
The NameMedia network includes many niche web sites that include: Photography.Com, Photo.Net, Gardens.Com, DavesGarden.Com, Tarot.Com, DailyHoroscope.Com, Geek.Com, Stampers.Com, Craftster.Org, RockClimbing.Com and many more.
NameMedia bested popular sites Southwest Airlines, Tagged.Com, Mozilla, Xacti, Disney, SheKnows and GameStop [...]
SwapTree, the leading swapping site on the web, was featured in Time’s Cheapskate Blog this week.
SwapTree continues to rapidly expand its user base and the inventory of items for swap on the site that include books, cd’s, dvd’s and video games.
In this economy being tapped by the “cheapskate” blog is another honor!
Way to go [...]
The iPhone GPS functionality is opening up a whole new set of opportunities for applications that track location, speed, time and more. The opportunities are powerful to enhance the life of runners, cyclists, hikers, boaters, walkers and so many more outdoor enthusiasts.
Last Summer I posted about Nike+ and Apple. This is a great collaboration where [...]
Marketing in this social media era requires alot more than just joining Facebook or Twitter. We actually have to listen and engage with our customers. This Tom Fishburne comic is classic. I think there are thousands of LugNut firms out there. Get some help. Call HubSpot to build an inbound marketing program!
Back in April I posted about an important movement that is in process to end non-compete agreements in Massachusetts. A growing list of entrepreneurs and investors are joining together to support this effort.
Attorney Stephen Chow is hosting an event on July 22 in Boston to discuss the pending legislation and update all on the movement to end [...]
The big question.
Should you buy a new iPhone 3GS or just upgrade your old iPhone 3G to the new OS 3.0?
Computerworld’s Richi Jennings polls some expert bloggers for their views on this big question in this IT Blogwatch post.
It is great to learn that even in this troubled economy that an industry near and dear to my heart, Internet & Marketing, accounted for $28B in gross domestic product last year across New England. In addition, the sector covers 2,100 companies employing a collective 69,000 people. This is impressive.
What is even more impressive is [...]
We have witnessed many events in the last year that were captured by a Twitter user and then shared and distributed around the ecosystem. I have always been struck by this. Twitter is a real time communication platform where one can broadcast to many followers who can then retweet and then you have a huge [...]
