“Connect: Marketing in the Social Media Era” has been published and is now available! After nearly 6 months, the 100 authors who make up The Project 100 have succeeded in creating a not for profit, collaborative book on Marketing in the Social Media Era. This project was created and managed by Jeff Caswell who led the [...]
Last month I announced Larry Weber had published a Second Edition to his popoular “Marketing To The Social Web.” I have just completed the book and was delighted about his views on the importance of brands to tap into online communities. Larry addresses that this can be accmoplished with existing communities, as well as, through [...]
Charlene Li and Josh Bernoff have been tracking on the development and impact of social technologies for years. In Groundswell, Li and Bernoff address the struggle that corporate executives face trying to understand how people are using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own [...]
Larry Weber is a thought leader when it comes to marketing and technology. Mr. Weber achieved extraordinary success in building Weber Shandwick and has continued to advance his intellect, experience and leadership with W2 Group. As someone who is emersed in the advancement of social media and finding innovative ways to integrate advertising and commerce [...]
