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	<title>Jeff Bennett&#039;s Blog &#187; Recommended Reading</title>
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	<link>http://www.jeffbennett.com</link>
	<description>Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life</description>
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		<title>&#8220;Delivering Happiness&#8221; Is Zappos Tale</title>
		<link>http://www.jeffbennett.com/2010/07/delivering-happiness-is-great-tale-of-zappos/</link>
		<comments>http://www.jeffbennett.com/2010/07/delivering-happiness-is-great-tale-of-zappos/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 11:31:55 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[Scott Savitz]]></category>
		<category><![CDATA[ShoeBuy]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=3625</guid>
		<description><![CDATA[As a kid I remember fondly the trips to the shoe store, Goodwins, on Main Street in my hometown.  My Dad was a childhood friend of Mr. Goodwin.  We went for &#8220;back to school&#8221; and &#8220;Easter.&#8221;  The process of buying shoes was personal.
I have been involved in eCommerce since the mid 90&#8217;s and surely you [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Recommending &#8220;Inspired&#8221; On Book List</title>
		<link>http://www.jeffbennett.com/2010/03/recommending-inspired-on-book-list/</link>
		<comments>http://www.jeffbennett.com/2010/03/recommending-inspired-on-book-list/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 22:52:49 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2980</guid>
		<description><![CDATA[Marty Cagan built products for Netscape, AOL and eBay and is now involved with a &#8220;who&#8217;s who&#8221; list consumer companies with his Silcon Valley Product Group.  He knows how to build products.  Marty has brought all of his experiences together in his book:  &#8220;Inspired:  How to Create Products That People Love.&#8221;
Creating inspiring products begins with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Scavengers Manifesto&#8221; Book Added To Reading List</title>
		<link>http://www.jeffbennett.com/2009/12/scavengers-manifesto-book-added-to-jeff-bennett-blog-reading-list/</link>
		<comments>http://www.jeffbennett.com/2009/12/scavengers-manifesto-book-added-to-jeff-bennett-blog-reading-list/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 00:05:44 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Anneli Rufus]]></category>
		<category><![CDATA[book salvaging]]></category>
		<category><![CDATA[book swap]]></category>
		<category><![CDATA[cd swap]]></category>
		<category><![CDATA[Clothes Swap]]></category>
		<category><![CDATA[dvd salvaging]]></category>
		<category><![CDATA[dvd swap]]></category>
		<category><![CDATA[Game Swap]]></category>
		<category><![CDATA[House Swap]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[jeffrey bennett]]></category>
		<category><![CDATA[Kristan Lawson]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[repurposing]]></category>
		<category><![CDATA[reusing]]></category>
		<category><![CDATA[salvaging]]></category>
		<category><![CDATA[Scavenger]]></category>
		<category><![CDATA[Scavengers Manifesto]]></category>
		<category><![CDATA[Seed Swap]]></category>
		<category><![CDATA[Ski Swap]]></category>
		<category><![CDATA[Swap]]></category>
		<category><![CDATA[Swapper]]></category>
		<category><![CDATA[SwapTree]]></category>
		<category><![CDATA[SwapTree.com]]></category>
		<category><![CDATA[video game salvaging]]></category>
		<category><![CDATA[video game swap]]></category>
		<category><![CDATA[Wife Swap]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2645</guid>
		<description><![CDATA[We live in an interesting time.  Deepest recession since the Great Depression.  There are some signs of stabilization which is good.  This stabilization is the result of all the liquidity that has been pumped into the economy, not necessarily the result of an organic expansion yet.  I am cheering for expansion but it is not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hess Rolls Out 2009 Truck&#8230;It Is A Race Car</title>
		<link>http://www.jeffbennett.com/2009/11/hess-rolls-out-2009-truck-it-is-a-race-car/</link>
		<comments>http://www.jeffbennett.com/2009/11/hess-rolls-out-2009-truck-it-is-a-race-car/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 01:23:33 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[News Flash]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Hess Car]]></category>
		<category><![CDATA[Hess Christmas]]></category>
		<category><![CDATA[Hess Collection]]></category>
		<category><![CDATA[Hess Holidays]]></category>
		<category><![CDATA[Hess Race Car]]></category>
		<category><![CDATA[Hess Tradition]]></category>
		<category><![CDATA[Hess Truck]]></category>
		<category><![CDATA[Hess Trucks]]></category>
		<category><![CDATA[JeffBennett.Com]]></category>
		<category><![CDATA[jeffrey bennett]]></category>
		<category><![CDATA[Leon Hess]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2541</guid>
		<description><![CDATA[Hess has been marketing a toy truck, or on occasion toy car, in their gas stations for the holiday season since 1964.  This has become a holiday tradition, and is one of the longest running toy brands on the market.  This week they have announced the 2009 Hess toy truck and it is a race [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>&#8220;Inbound Marketing&#8221; Added To Book List On Jeff Bennett&#8217;s Blog</title>
		<link>http://www.jeffbennett.com/2009/10/inbound-marketing-added-to-jeff-bennett-book-list/</link>
		<comments>http://www.jeffbennett.com/2009/10/inbound-marketing-added-to-jeff-bennett-book-list/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:15:49 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Social Media for Business]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2363</guid>
		<description><![CDATA[HubSpot is a very cool company that is the brainchild of Brian Halligan and Dharmesh Shah.  The goal was to build a platform for the many disparate elements of inbound marketing so that small and medium sized busiensses could be more efficient.  HubSpot today integrates all of these services in a unique SaaS suite of services.  [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>&#8220;Marketing 2.0:  Bridging the Gap Between Seller and Buyer Through  Social Media Marketing&#8221; Added To Book List On Jeff Bennett&#8217;s Blog</title>
		<link>http://www.jeffbennett.com/2009/08/marketing-2-0-bridging-the-gap-between-seller-and-buyer-through-social-media-marketing-added-to-book-list-on-jeff-bennetts-blog/</link>
		<comments>http://www.jeffbennett.com/2009/08/marketing-2-0-bridging-the-gap-between-seller-and-buyer-through-social-media-marketing-added-to-book-list-on-jeff-bennetts-blog/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 21:41:13 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.com/?p=2394</guid>
		<description><![CDATA[The world of marketing has changed.  Buyers dont want to be sold through traditionally loud marketing methods.  The Internet has enabled much of this change through access to information, use of passive yet targeted advertising and social communities of like minded people coming together.  Bernie Borges links all of these factors with a recipe for [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/08/marketing-2-0-bridging-the-gap-between-seller-and-buyer-through-social-media-marketing-added-to-book-list-on-jeff-bennetts-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Join The Conversation&#8221; Added To Book List On Jeff Bennett&#8217;s Blog</title>
		<link>http://www.jeffbennett.com/2009/08/join-the-conversation-added-to-book-list/</link>
		<comments>http://www.jeffbennett.com/2009/08/join-the-conversation-added-to-book-list/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 16:36:26 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Jaffe Juice]]></category>
		<category><![CDATA[Join The Conversation]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=2172</guid>
		<description><![CDATA[Listening and communicating are essential elements for individuals and brands as they look to maximize the vast social opportunities on the web today.  I recently read Joseph Jaffe&#8217;s book &#8220;Join The Conversation,&#8221; and found it to be a excellent overview of the cultural and technology shifts that are powering social media today and flipping traditional [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/08/join-the-conversation-added-to-book-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Runkeeper Top Ten iPhone App</title>
		<link>http://www.jeffbennett.com/2009/07/runkeeper-top-ten-iphone-app/</link>
		<comments>http://www.jeffbennett.com/2009/07/runkeeper-top-ten-iphone-app/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 21:02:42 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Cool Sites]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[News Flash]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[ATM Finder]]></category>
		<category><![CDATA[Best iPhone Apps]]></category>
		<category><![CDATA[O'Reilly Media]]></category>
		<category><![CDATA[Runkeeper]]></category>
		<category><![CDATA[Twitterific]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=2099</guid>
		<description><![CDATA[Runkeeper is a cool app for the iPhone and web site, I featured it recently in a post right here on this blog.  I think these Boston guys have done a great job leveraging the GPS capability, function and community building that is possible with the iPhone.
Just heard today that RunKeeper was named a Top [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/07/runkeeper-top-ten-iphone-app/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>iPhone vs Pre&#8230;Its About The Apps</title>
		<link>http://www.jeffbennett.com/2009/06/iphone-vs-preits-about-the-apps/</link>
		<comments>http://www.jeffbennett.com/2009/06/iphone-vs-preits-about-the-apps/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 17:21:33 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Cool Sites]]></category>
		<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Entrepreneurship and Innovation]]></category>
		<category><![CDATA[News Flash]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple App Store]]></category>
		<category><![CDATA[Apple iPhone]]></category>
		<category><![CDATA[Apps Store]]></category>
		<category><![CDATA[Google Android]]></category>
		<category><![CDATA[Palm Pre]]></category>
		<category><![CDATA[Smart Phone Apps]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1960</guid>
		<description><![CDATA[What a week in the smart phone market.
The Palm Pre on sale Saturday and the excitement was iPhone-like.  Functionality looked great.  Nothing revolutionary but a great looking smart phone.  One little problem&#8230;only nineteen applications though.  What?
The new iPhones were announced yesterday at Apple&#8217;s Worldwide Developers Conference in San Francisco.  Some new functionality like video, more [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/06/iphone-vs-preits-about-the-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ponturo Joins Sturner @ Leverage Agency For Dream Team</title>
		<link>http://www.jeffbennett.com/2009/05/ponturo-joins-sturner-leverage-for-dream-team/</link>
		<comments>http://www.jeffbennett.com/2009/05/ponturo-joins-sturner-leverage-for-dream-team/#comments</comments>
		<pubDate>Mon, 04 May 2009 21:04:43 +0000</pubDate>
		<dc:creator>dealsbennett</dc:creator>
				<category><![CDATA[Cool Sites]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Sports Blog]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[Ben Sturner]]></category>
		<category><![CDATA[Bennett Global Marketing Group]]></category>
		<category><![CDATA[Boston Celtics]]></category>
		<category><![CDATA[Chuck Fruit]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[dunkin donuts]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[Leverage Sports Agency]]></category>
		<category><![CDATA[Madison Square Garden]]></category>
		<category><![CDATA[NY Knicks]]></category>
		<category><![CDATA[reebok]]></category>
		<category><![CDATA[Sean Barror]]></category>
		<category><![CDATA[Social Sports Media]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Sydney Olympics]]></category>
		<category><![CDATA[Tony Ponturo]]></category>

		<guid isPermaLink="false">http://www.jeffbennett.org/?p=1803</guid>
		<description><![CDATA[Big news today in sports marketing out of New York.
Tony Ponturo, said to be the &#8220;most powerful man in sports,&#8221; due to his long tenure as the head of Anheuser-Bush sports marketing, has agreed to invest and become Chairman of Leverage Agency.  Leverage Agency was founded just three years ago and has been run by [...]]]></description>
		<wfw:commentRss>http://www.jeffbennett.com/2009/05/ponturo-joins-sturner-leverage-for-dream-team/feed/</wfw:commentRss>
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