As a kid I remember fondly the trips to the shoe store, Goodwins, on Main Street in my hometown. My Dad was a childhood friend of Mr. Goodwin. We went for “back to school” and “Easter.” The process of buying shoes was personal.
I have been involved in eCommerce since the mid 90’s and surely you [...]
Marty Cagan built products for Netscape, AOL and eBay and is now involved with a “who’s who” list consumer companies with his Silcon Valley Product Group. He knows how to build products. Marty has brought all of his experiences together in his book: “Inspired: How to Create Products That People Love.”
Creating inspiring products begins with [...]
We live in an interesting time. Deepest recession since the Great Depression. There are some signs of stabilization which is good. This stabilization is the result of all the liquidity that has been pumped into the economy, not necessarily the result of an organic expansion yet. I am cheering for expansion but it is not [...]
Hess has been marketing a toy truck, or on occasion toy car, in their gas stations for the holiday season since 1964. This has become a holiday tradition, and is one of the longest running toy brands on the market. This week they have announced the 2009 Hess toy truck and it is a race [...]
HubSpot is a very cool company that is the brainchild of Brian Halligan and Dharmesh Shah. The goal was to build a platform for the many disparate elements of inbound marketing so that small and medium sized busiensses could be more efficient. HubSpot today integrates all of these services in a unique SaaS suite of services. [...]
The world of marketing has changed. Buyers dont want to be sold through traditionally loud marketing methods. The Internet has enabled much of this change through access to information, use of passive yet targeted advertising and social communities of like minded people coming together. Bernie Borges links all of these factors with a recipe for [...]
Listening and communicating are essential elements for individuals and brands as they look to maximize the vast social opportunities on the web today. I recently read Joseph Jaffe’s book “Join The Conversation,” and found it to be a excellent overview of the cultural and technology shifts that are powering social media today and flipping traditional [...]
Runkeeper is a cool app for the iPhone and web site, I featured it recently in a post right here on this blog. I think these Boston guys have done a great job leveraging the GPS capability, function and community building that is possible with the iPhone.
Just heard today that RunKeeper was named a Top [...]
What a week in the smart phone market.
The Palm Pre on sale Saturday and the excitement was iPhone-like. Functionality looked great. Nothing revolutionary but a great looking smart phone. One little problem…only nineteen applications though. What?
The new iPhones were announced yesterday at Apple’s Worldwide Developers Conference in San Francisco. Some new functionality like video, more [...]
Big news today in sports marketing out of New York.
Tony Ponturo, said to be the “most powerful man in sports,” due to his long tenure as the head of Anheuser-Bush sports marketing, has agreed to invest and become Chairman of Leverage Agency. Leverage Agency was founded just three years ago and has been run by [...]
