Comments on: Swaptree Acquires Swap.com http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/ Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life Sat, 07 Jan 2012 21:29:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: dealsbennett http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/comment-page-1/#comment-57193 dealsbennett Tue, 18 Jan 2011 01:56:27 +0000 http://www.jeffbennett.com/?p=3692#comment-57193 Howard, eBay and Amazon are in different situations. First they were part of web 1.0. Second they were flush w/ capital to build brand and position. Howard,

eBay and Amazon are in different situations. First they were part of web 1.0. Second they were flush w/ capital to build brand and position.

]]> By: Howard http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/comment-page-1/#comment-57085 Howard Mon, 17 Jan 2011 15:13:36 +0000 http://www.jeffbennett.com/?p=3692#comment-57085 Are you suggesting that Amazon should change its domain name to "ShopOnline.com"? How about eBay? Are you suggesting that Amazon should change its domain name to “ShopOnline.com”? How about eBay?

]]> By: herveleger http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/comment-page-1/#comment-30769 herveleger Mon, 26 Jul 2010 03:36:52 +0000 http://www.jeffbennett.com/?p=3692#comment-30769 Today it is about combining incredible customer experience, domain name and branding activity…that can efficiently be positioned in many channels. Today it is about combining incredible customer experience, domain name and branding activity…that can efficiently be positioned in many channels.

]]> By: dealsbennett http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/comment-page-1/#comment-30712 dealsbennett Sun, 25 Jul 2010 12:20:54 +0000 http://www.jeffbennett.com/?p=3692#comment-30712 Thanks Pete. Thanks Pete.

]]> By: dealsbennett http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/comment-page-1/#comment-30711 dealsbennett Sun, 25 Jul 2010 12:20:41 +0000 http://www.jeffbennett.com/?p=3692#comment-30711 Thanks Vern. Thanks Vern.

]]> By: Pete Lamson http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/comment-page-1/#comment-30706 Pete Lamson Sun, 25 Jul 2010 11:45:01 +0000 http://www.jeffbennett.com/?p=3692#comment-30706 Smart. Very smart. A company's domain is it's brand. It is it's digital identity - and must be both memorable and marketable. Swap is an improvement in all of these areas. I like the name Swaptree. And I like Swap even more. The company's name now states it's mission. The Swap name will also be imminently helpful with SEO and direct navigation traffic. Nicely done. Pete Lamson Smart. Very smart.

A company’s domain is it’s brand. It is it’s digital identity – and must be both memorable and marketable. Swap is an improvement in all of these areas.

I like the name Swaptree. And I like Swap even more.

The company’s name now states it’s mission.

The Swap name will also be imminently helpful with SEO and direct navigation traffic.

Nicely done.

Pete Lamson

]]> By: Verno http://www.jeffbennett.com/2010/07/swaptree-acquires-swap-com/comment-page-1/#comment-30504 Verno Thu, 22 Jul 2010 22:46:11 +0000 http://www.jeffbennett.com/?p=3692#comment-30504 Great purchase, congratulations! Great purchase, congratulations!

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