Comments on: Smart Clog Shop In Cambridge http://www.jeffbennett.com/2010/02/smart-clog-shop-in-cambridge/ Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life Mon, 26 Jul 2010 03:38:45 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Say What You Do For SEO Success | All Things Cahill http://www.jeffbennett.com/2010/02/smart-clog-shop-in-cambridge/comment-page-1/#comment-20640 Say What You Do For SEO Success | All Things Cahill Wed, 10 Feb 2010 17:21:45 +0000 http://www.jeffbennett.com/?p=2902#comment-20640 [...] Bennett had a great post yesterday about a shop that had changed their name to take advantage of the customer’s common name for them I said it absolutely made sense and I [...] [...] Bennett had a great post yesterday about a shop that had changed their name to take advantage of the customer’s common name for them I said it absolutely made sense and I [...]

]]> By: dealsbennett http://www.jeffbennett.com/2010/02/smart-clog-shop-in-cambridge/comment-page-1/#comment-20570 dealsbennett Tue, 09 Feb 2010 13:41:26 +0000 http://www.jeffbennett.com/?p=2902#comment-20570 Great points Mark. Great points Mark.

]]> By: Mark Cahill http://www.jeffbennett.com/2010/02/smart-clog-shop-in-cambridge/comment-page-1/#comment-20569 Mark Cahill Tue, 09 Feb 2010 13:35:33 +0000 http://www.jeffbennett.com/?p=2902#comment-20569 What a great example! Local search optimization is key for small business success. SEO is very much the sum of many parts, and one of those key parts is certainly the right domain name. Having dealt with a lot of small business sites in terms of SEO, I know that most owners have trouble grasping the idea that they shouldn't optimize for just one term. In this case, if Cambridge Clogs is good, I'd also consider buying the domain name for Boston Clogs, or Somerville Clogs and putting up a couple optimized pages for that. The key is to optimize the way the majority of customers might search. Where ever your customers are, you ought to be there, and for the cost of an extra domain name and an extra couple pages on your website, you can be. The clog example is good, but think about a professional services company, such as a power washing company that serves all of central and eastern Massachusetts - how would you make that work? What a great example!

Local search optimization is key for small business success. SEO is very much the sum of many parts, and one of those key parts is certainly the right domain name.

Having dealt with a lot of small business sites in terms of SEO, I know that most owners have trouble grasping the idea that they shouldn’t optimize for just one term. In this case, if Cambridge Clogs is good, I’d also consider buying the domain name for Boston Clogs, or Somerville Clogs and putting up a couple optimized pages for that.

The key is to optimize the way the majority of customers might search. Where ever your customers are, you ought to be there, and for the cost of an extra domain name and an extra couple pages on your website, you can be.

The clog example is good, but think about a professional services company, such as a power washing company that serves all of central and eastern Massachusetts – how would you make that work?

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