Jeff Bennett's Blog

At NameMedia we sell lots of domain names to small businesses (SMB’s) from our domain marketplaces BuyDomains and Afternic/DLS.   We offer these SMB’s the opportunity to related business services to complement the domain name like hosting and design so they can get their sites up and running.  For this reason I was really interested to review some resarch that was conducted by HubSpot Marketing, the leaders for “inbound marketing.”

In a recent study by Hubspot shows that small businesses can gain a lot from starting their own blog.  Hubspot looked at data from 1,531 HubSpot customers, most of which are small business owners. A little over 50% of them blogged.  The numbers show that business blogging are getting 55% more visitors, no less than 97% more inbound links and 434% more indexed pages. Google loves the business blogs.  Blogging gives a small business the opportunity to get more attention and get a higher ranking in search engines for their web sites.

Another opportunity for the SMB’s is that customers who read these blogs can also comment on them…offering invaluable feedback and direct connection.

So there you have it…small businesses…start blogging!