Jeff Bennett's Blog

The world of marketing has changed.  Buyers dont want to be sold through traditionally loud marketing methods.  The Internet has enabled much of this change through access to information, use of passive yet targeted advertising and social communities of like minded people coming together.  Bernie Borges links all of these factors with a recipe for companies to follow for advertising in this new era.  Forward for this book by Mike Volpe of Hubspot Marketing.  I thought this book was inciteful for the era we are living in.