Jeff Bennett's Blog

Listening and communicating are essential elements for individuals and brands as they look to maximize the vast social opportunities on the web today.  I recently read Joseph Jaffe’s book “Join The Conversation,” and found it to be a excellent overview of the cultural and technology shifts that are powering social media today and flipping traditional views of media and advertising on their heads.

In “Join The Conversation,” Jaffe speaks to individuals and brands, giving a recipe that will allow for effective communication and engagement in this connected world.  I would recommend this book to anyone interested in exploring the power of community, dialogue and partnership that is so essential today.