Tuesday, July 28th, 2009...8:33 PM
“Marketing 2.0″ Added To Book List
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I just added a new book to my recommended reading, “Marketing 2.0: Bridging The Gap Between Seller and Buyer through Social Media Marketing.” The book is authored by Bernie Borges. Borges does a nice job framing why traditional marketing does not work anymore. He then goes onto give several options with examples as to what does work and why companies need to change their formulas. Mike Volpe, VP of Marketing at HubSpot Marketing, gives a nice introduction to the book.
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