Jeff Bennett's Blog

Skittles.Com has been relaunched and it is not your traditional site…check it out.

As of the blog post what you seen is a very intuitive navigagtion pop up to the left procalaiming “Taste The Rainbow.” The background for the Skittles.com is Twitter’s search engine.  Floating above this material is a Skittles navigation bar: product links drive users to Wikipedia, and media links send them to either YouTube or flickr, for example.  Users that wish to engage Skittles.com must enter their birth dates, as it is company policy not to actively advertise to users less than 12 years old.

With this approach the new Skittles.com isn’t so much a website as an app pointing visitors elsewhere online where Skittles material — official or not — is hosted.  Skittles is tapping into the social media ecosystem about all things Skittles.