Jeff Bennett's Blog

Last month I  announced Larry Weber had published a Second Edition to his popoular “Marketing To The Social Web.”  I have just completed the book and was delighted about his views on the importance of brands to tap into online communities.  Larry addresses that this can be accmoplished with existing communities, as well as, through the formation of new communities.   There are several other additions and I will let Larry tell the story in the video that follows.

I am pleased to add “Marketing To The Social Web, Second Edition,” to the JeffBennett.Org Recommended Reading.