Jeff Bennett's Blog

“Connect:  Marketing in the Social Media Era” has been published and is now available! After nearly 6 months, the 100 authors who make up The Project 100 have succeeded in creating a not for profit, collaborative book on Marketing in the Social Media Era.   This project was created and managed by Jeff Caswell who led the effort to bring together 100 leaders in social media to form the book.   The 100 Authors were charged with writing an essay on their experiences in social media with a maximum of 400 Words.

I am pleased to be part of the Project 100 as one of the authors.  I wrote about one case study  at NameMedia where we aligned one of our social media sites with a brand for a very successful integrated marketing campaign.

All the profits for “Connect” will go to the Susan G. Koman for the Cure foundation which is raising monies to fight cancer.

The book is $19.95 plus shipping and handling and is available here. .  “Connect: Marketing In Social Media Era,” is added to the JeffBennett.Org Recommended Reading List.

You can also track “Connect” with our Facebook page.