Comments on: Zappos Shows The Way For Business on Twitter

By: Jackelyn Eilderts

Jackelyn Eilderts — Wed, 10 Mar 2010 10:27:43 +0000

outstanding post !! extremely tremendously write-up

By: dealsbennett

dealsbennett — Mon, 23 Nov 2009 15:10:28 +0000

Thanks for the comment. Zappos has been masterful with their brand building. The openness is so refreshing. The dialogue is authentic. More need to follow this lead.

By: KikScore Blog » Blog Archive » To Be Or Not To Be: A Business With A Personality on Twitter?

Mon, 23 Nov 2009 15:07:24 +0000

[...] The best example that I think small businesses should try to use is Zappos. Employees at Zappos help bring the personality of the company to life on Twitter and that is just one way Zappos has such a unique brand and they are recognized for that by many. [...]

By: JeffBennett.Org Top Posts February 2009 | Jeff Bennett Blog

JeffBennett.Org Top Posts February 2009 | Jeff Bennett Blog — Sun, 01 Mar 2009 13:18:07 +0000

[...] Zappos Shows The Way For Business On Twitter [...]

By: dealsbennett

dealsbennett — Tue, 17 Feb 2009 17:57:58 +0000

Thanks for the comment Brian. We are both in full agreement. So much potential here for Twitter if they can be patient and thread the needle properly on this.

By: Brian

Brian — Tue, 17 Feb 2009 14:01:18 +0000

Hi Jeff – Great post. I completely agree with your point that Twitter will need to tie this premium service back to a value for advertisers for it to truly get traction. In addition I think it will be important for Twitter to ensure companies remain a *member* of the community and not marketing machines. As of now companies have to tread lightly, refrain from using bots and be sure to add value to the Twitter community. If they don’t, they get booted. Once Twitter starts charging companies my fear (if not regulated by Twitter) is that marketers will loose sight of adding value to the community and drag down the very essence of what makes twitter great.