Jeff Bennett's Blog

I recently was introduced to the Daily Grommet which is a site dedicated to review one product per day and featured through entertaining and informative video on their site.  If you like the product then you can buy it right on the Daily Grommet site.

You say here is just another product review site.  To this I say no way..this is different.  First of all the Daily Grommet team is finding really fresh products and telling their stories. Those products, and their creators, and the people who love them (the products, that is).  This approach brings to life the products under review.  Second, there is a great deal of effort that goes into which products to feature that would be interesting to all of us.  Lastly, the simple yet sophisticated approach the team takes to deliver the message.

The Daily Grommet has been called the anti-Amazon because rather than having everything for everyone with the consumer being responsible to find it, Daily Grommet has only one thing for you, as long as you dig what the Grommettes dig.

The Daily Grommet was founded by entrepreneur Jules Pieri.  Jules has built a talented team to manage the Daily Grommet.  You can here their cool story on video here.

The Daily Grommet is bringing cool products to us daily.  I also really like how the the team is plugging into the social media ecosystem to grow its audience and followers.  I maintain that building a great site is key.  Getting that site indexed in Google and Yahoo is second.  Tapping into the overall social media ecosystem is a necessity as well – that includes Twitter, YouTube, Facebook, Flickr, Myspace and more offers so much opportunity for syndication and audience expansion.  As you can see the Daily Grommet team see this too based on how they are building their business.

I encourage all of you to visit, sign up and buy at the Daily Grommet.