Thursday, January 29th, 2009...11:32 AM
Super Bowl And Social Media – Doritos
Doritos has a history of running contests to get their customers and followers involved over the last few years. They are doing this again for the 2009 Super Bowl and the campaign has been in full swing through January.
According to Doritos here is the deal:
“Doritos® is giving people nationwide a chance to have their commercial aired during the Big Game. As an added bonus, we’re giving away $1,000,000 if the Doritos® spot takes #1 on the USA TODAY Ad Meter (see official rules). But who will win? That’s where you come in. Visit the gallery page and vote on one of the five finalists. Your vote could win you a pair of tickets to Super Bowl XLIII. We’re giving away a pair of tickets every day. So come back and vote every day through 1/25/09.”
Doritos launched this very very animated web site to connect to participants and voters. The voting is in and now we all await the winner who will be unveiled during the game on Sunday.
Looking forward to seeing the winner and the final ad that features this social media opportunity.
2 Comments
February 2nd, 2009 at 8:37 AM
[...] this Super Bowl we witnessed (and participated) in campaigns for Miller High Life, E*Trade, Doritos, Nationwide and GoDaddy well in advance of the Super Bowl. Elements of these campaigns were [...]
February 9th, 2009 at 8:19 AM
[...] Doritos Super Bowl Ad has been awarded first place in the YouTube Ad Blitz. YouTube viewers voted on their favorite Super Bowl ads garnering more than 21 million views and almost 3m votes. [...]
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