Jeff Bennett's Blog

The American Red Cross is over one hundred years old but it must continue to reinvent itself on ways to connect to with people to serve it’s cause.   The Red Cross was an early adopter of the Internet first as one of the first nonprofits to establish a Web site and then to accept online donations.  Today the Red Cross is at it again adopting a series of social media initiatives.  Social media tools will allow the Red Cross to connect on an individual basis at the place where your life intersects with the Red Cross mission:

• The blogosphere: Red Cross Chat, Good News Blog, Red Cross Youth
• Flickr: American Red Cross photo pool
• YouTube: American Red Cross channel
• LinkedIn: American Red Cross badge
• Facebook: American Red Cross Group and Cause
• Twitter: Red Cross disaster information

Great to see the Red Cross on the move again.