Thursday, January 22nd, 2009...1:17 PM
Miller High Life will have 1-second Super Bowl Ad
MillerCoors wants to use the valuable Super Bowl platform for an ad. Spending $3m on a thirty second spot goes against the brand message that it has been trying to establish itself though. To be true to the brand MillerCoors will premier a one-second ad for its Miller High Life brand during the Super Bowl broadcast Feb. The spot will focus on the brand’s current campaign that features the burly High Life delivery man who aims to reinforce the brand as a “good, honest beer at a tasty price.”
To build anticipation for the debut of the one-second ad, which may not air in all parts of the country, High Life has launched 1 Second Ad Web Site that features several of the one-second ads that didn’t make the cut, as well as a 30-second teaser ad that begins airing later this week.
Pretty creative way to leverage the Super Bowl platform, stay true to the brand messaging, demonstrating fiscal conservatism in this economic downturn and I bet driving a lot of “buzz” about the Miller brand. Very cool.
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