Jeff Bennett's Blog

A very interesting post regarding social media and business that I agree with from our colleagues at Business Media in the U.K..

Social Media has transformed how people connect.  The big opportunity is how the connection gets added to content of many forms to stimulate conversation…and more convnersation…and more conversation.  It is happening.

This is powerful for those participants who are engaged and those in the audience who just want to consume the content/conversation.  For those brands that are committed to engage and bring value it is massively powerful for them too.