Tuesday, December 16th, 2008...8:28 PM
World Economic Forum Uses Social Media Tools
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The World Economic Forum (WEF) is using several social media tools to promote and coordinate discussion for its annual meeting in Davos-Klosters in January 2009.
WEF has launched tools on Twitter, Facebook, MySpace, a wiki, as well as a photo group on Flickr. The tools invite web users to discuss key issues on the economy, politics, business ethics and the environment in the weeks leading up to the forum. The forum has also opened a YouTube channel for the second year and will broadcast some of the most popular comments during sessions at the meeting.
The first year of the forum’s social media initiative was a success, with more than five million video views and responses from leading politicians such as Israeli President Shimon Peres and former U.S. Secretary of State Henry Kissinger.
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