Jeff Bennett's Blog

Fitch’s outlook for online revenues are stable, expecting single digit increases. That revenue growth picture is in line with other forecasters like eMarketer, which has revised it’s 2009 growth estimates to 8.9%.

In general, CPM growth will cool, though individual segments like online video and social media are likely to continue growing.

Over the long term, Fitch anticipates online ad growth to rebound from economic weakness and continue to capture share from traditional outlets.