http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/ Sharing experiences as an entrepreneur, social media man, e-commerce pioneer, and student of life Sun, 07 Mar 2010 23:38:00 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-6859 Runkeeper+iPhone Outruns Nike+ | Jeff Bennett Blog Sun, 12 Jul 2009 12:40:56 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-6859 [...] Summer I posted about Nike+ and Apple.  This is a great collaboration where Nike has created running shoes that track your activity with [...] [...] Summer I posted about Nike+ and Apple.  This is a great collaboration where Nike has created running shoes that track your activity with [...]

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-2104 dealsbennett Sat, 18 Apr 2009 17:29:53 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-2104 Anna thank you for the comment. The source for the Nike+ revenues was an article in BusinessWeek. My post is now six months old and I bet if we updated the figure has mushroomed larger. The Nike+ community is growing and once you are hooked on this it is like a snowball. Anna thank you for the comment. The source for the Nike+ revenues was an article in BusinessWeek. My post is now six months old and I bet if we updated the figure has mushroomed larger. The Nike+ community is growing and once you are hooked on this it is like a snowball.

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-2099 Anna Ebbesen Sat, 18 Apr 2009 15:27:24 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-2099 Thanks for a great post! You mention that "Revenues derived from this social networking initiative are measured over $50 million" - where did you get that estimate from? Thanks for a great post! You mention that “Revenues derived from this social networking initiative are measured over $50 million” – where did you get that estimate from?

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-880 Skittles.Com New Social Site Is Shuttered | Jeff Bennett Blog Sat, 07 Mar 2009 13:13:58 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-880 [...] This is an unfortunate situation as many brands are doing the hard work to figure out how to productively participate with social media.  It sounds simple but you dont just move into a new town and ordain yourself the Mayor.  You move in, get to know some folks, join some organizations, these relationships and activities enrich your life (hopefully)  and others in your community.  Brands can do just this if they think it t,hrough.  A big point here is that the social networks exist out there…brands dont have to create their own.  If they want to Brands better think this through as it will take lots of time and an incredible amount of money…just look at Nike+. [...] [...] This is an unfortunate situation as many brands are doing the hard work to figure out how to productively participate with social media.  It sounds simple but you dont just move into a new town and ordain yourself the Mayor.  You move in, get to know some folks, join some organizations, these relationships and activities enrich your life (hopefully)  and others in your community.  Brands can do just this if they think it t,hrough.  A big point here is that the social networks exist out there…brands dont have to create their own.  If they want to Brands better think this through as it will take lots of time and an incredible amount of money…just look at Nike+. [...]

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-400 Starbucks Social Media Half Full | Jeff Bennett Blog Sat, 07 Feb 2009 14:13:36 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-400 [...] communities like Photo.net, DavesGarden.com or others or creating their own site/community like Nike+.  If done properly this type of integration with social media can effect the entire cycle of [...] [...] communities like Photo.net, DavesGarden.com or others or creating their own site/community like Nike+.  If done properly this type of integration with social media can effect the entire cycle of [...]

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-333 Jeff Bennett.Org Top Posts For 2008 | JeffBennett.Org Mon, 02 Feb 2009 12:58:18 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-333 [...] 2. Nike+ Setting The Bar For Corporate Social Networking [...] [...] 2. Nike+ Setting The Bar For Corporate Social Networking [...]

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-48 Nike + Update « JeffBennett.Org Thu, 15 Jan 2009 20:02:56 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-48 [...] + Update Jump to Comments Back in November 2008 I posted about Nike+ as a positive example of a brand to utilize social media very effectively to create a community, add [...] [...] + Update Jump to Comments Back in November 2008 I posted about Nike+ as a positive example of a brand to utilize social media very effectively to create a community, add [...]

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-47 2008 Top Posts On JeffBennett.Org « JeffBennett.Org Wed, 07 Jan 2009 18:01:51 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-47 [...] 2. Nke+ Setting The Bar For Corporate Social Networking [...] [...] 2. Nke+ Setting The Bar For Corporate Social Networking [...]

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-46 JeffBennett.Org November ‘08 Posts « JeffBennett.Org Mon, 01 Dec 2008 12:20:44 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-46 [...] 13. Nike+ Setting New Bar For Corporate Social Networking [...] [...] 13. Nike+ Setting New Bar For Corporate Social Networking [...]

]]> http://www.jeffbennett.com/2008/11/nike-runners-set-roadmap-for-corporate-social-networks/comment-page-1/#comment-45 dealsbennett Sun, 16 Nov 2008 08:12:38 +0000 http://dealsbennett.wordpress.com/2008/11/13/nike-runners-set-roadmap-for-corporate-social-networks/#comment-45 I like it. I believe social networks are advancing many forms of communication. I also believe that adding these elements to media is transforming the way information is delivered and consumed. Having the opportunity to create a dialog or conversation around media versus simply receiving it is very powerful. I like it. I believe social networks are advancing many forms of communication. I also believe that adding these elements to media is transforming the way information is delivered and consumed. Having the opportunity to create a dialog or conversation around media versus simply receiving it is very powerful.

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