Jeff Bennett's Blog

Charlene Li and Josh Bernoff have been tracking on the development and impact of social technologies for years. In Groundswell, Li and Bernoff address the struggle that corporate executives face trying to understand how people are using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. Li and Bernoff explain how to turn this threat into an opportunity.

There are many powerful examples of how companies are leveraging social technologies to better connect to consumers and customers. We have outlined the very successful Nike+ initiative on Jeff Bennett Blog. There are numerous examples of how businesses are starting to get smart to the power of social media and we will continue to outline these here at Jeff Bennett Blog. I believe that Li and Bernoff have a good formula to help businesses chart a plan now. Check out Groundswell here.