Jeff Bennett's Blog

I came upon a great blog from RJMetrics which is a story about how a business is leveraging a large geo-domain portfolio for it’s dating business and then utilizing some very creative gorilla marketing to drive awareness.

The thousands of domain names that these folks own all resemble www.GlassboroSingles.org. Domain names are the real estate of the Internet and you could own thousands of names like this to offer a “local oriented” or “geo” service. You can drive traffic to these sites buying key words on Google and Yahoo for these and related terms. This is only half the story here though. These folks have leveraged some ingenious gorilla marketing by posting “Single?” lawn signs plugging their local oriented dating websites?

A blogger at RJMetrics gets bsessed with who is behind the signs and domains and just how far they stretch. Read on through the link below for a report of his findings, which start in a tiny NJ town and lead all the way to the secret guerilla marketing infrastructure of a multimillion-dollar company. Very powerful example of entrepreneurs leveraging domain names, an online service for dating and very creative marketing.

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